Welcome to Tealium Docs

Learn the basics, install on a supported platform, and explore the product guides.

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Overview

Learn the concepts behind Tealium and choose where to start.

How Tealium works

Learn how Tealium collects events, builds real-time visitor profiles, and activates customer data.

How your account is organized

Learn how your account organizes tag management and server-side configuration into profiles.

Follow a customer through Tealium

See how Tealium collects, enriches, and activates one customer’s data across your website, app, data cloud, and support team.

All features

Browse a reference index of all Tealium features and capabilities, grouped by function.

Guides

Explore guides for Tealium strategies and real-world use cases.

Browser extension

JavaScript debugging

API authentication

First-party domains

IP Address Allow List

Browse the docs

Server-Side

Server-Side Connectors

Tag Management

Client-Side Tags

Install

Quick start for web

Learn the basics of web and explore the available features and integrations.

Quick start for mobile

Learn the basics of mobile and explore the available features and integrations.

Platforms

JavaScript (utag.js)

Tealium for Android

Tealium for iOS

Flutter

React Native

All platforms

Collect customer data

Collect customer data

Learn how Tealium collects customer data from websites, mobile apps, servers, files, and your data cloud.

Event data activation

Manage online and offline data collection, ensure data quality, and integrate with server-side analytics and marketing tools.

Data Connect

Integrate data from your internal systems into Tealium for event and visitor enrichment.

Moments iQ

Collect preferences and sentiments (zero-party data) in real time directly from your visitors.

Build visitor profiles

Build visitor profiles

Learn how Tealium builds real-time visitor profiles, merges profiles across devices, and evaluates audiences.

Visitor profile management

Unify customer profiles, build custom audiences, and manage real-time personalization.

More features

Data layer

Tag basics

Extensions

Attributes

Audiences

Identity resolution

Activate customer data

Activate customer data

Learn how Tealium pushes customer data to your vendors through connectors or returns it to apps and AI agents on request.

Context API

Retrieve high-performance data for real-time visitor personalization with a composable API.

Functions

Write custom solutions in JavaScript that process events and visitor profiles directly.

Use AI with Tealium

Use AI with Tealium

Learn how Tealium gives AI agents customer context, enriches data with AI models, and sends data to AI services.

Predict

Start using machine learning to create predictive customer attributes.

Partners and Industries

Explore industry-specific integrations and partnership opportunities across automotive, pharmaceutical, AI, and identity solutions.

Work with your data cloud

Work with your data cloud

Learn how Tealium imports data from your data cloud, sends data to it, and activates data in place.

CloudStream

Activate customer data directly from your data cloud, without storing or loading data into Tealium.

Store and analyze data

DataAccess

Access long-term storage of your event and customer data.

Tealium Insights

Visualize and analyze event and visitor data with customizable dashboards.

Govern customer data

Govern customer data

Learn where Tealium applies consent and restricted data controls as customer data moves through the platform.

Capture, interpret, and enforce user consent across client-side and server-side environments.

Administration and reference

Platform Permissions

Manage Users

Manage Groups

Sign in to Tealium

API

Release Notes