Acoustic Digital Analytics Pixel Parameter Cheatsheet
This article lists the names, descriptions, and example values of the parameters used in the Acoustic Digital Analytics tracking pixel.
Overview
There are many parameters used in the Acoustic Digital Analytics tracking pixels and many types of tracking calls. Use this guide to help troubleshoot and verify that your instance of this tag is working as expected.
General Parameters
| Acoustic Digital Analytics Parameter | Description |
|---|---|
ac |
not sure |
at |
action tag ID (at 5 = Shop Action 5, at 9 = Shop Action 9) |
bp |
base price |
c_a1-c_a50 |
extra Conversion Event tag attributes for Explore |
cat |
conversion action type (1=initiated event, 2=completed event) |
cc |
currency code |
ccid |
conversion event category ID |
cd |
registration code |
cg |
category for pages or products (used for CDF file) |
ci |
Client ID |
cid |
conversion event ID |
cjen |
JSF parameter enabled flag |
cjsid |
JSF session ID |
cjuid |
JSF user ID |
cjvf |
JSF valid flag |
cm_mmca1-cm_mmca50 |
extra marketing program tags for Explore |
cm_re |
real estate tracking |
cm_sp |
site promotions tracking |
cpt |
conversion points for conversion events |
ct |
billing city |
cx1-cx15 |
extra custom fields for conversion events |
cy |
billing country |
e_a1-e_a50 |
extra Element Tag attributes for Explore |
ec |
character set encoding |
ecat |
element category |
eid |
element ID |
em |
email address |
fi |
form inputs |
fo |
not sure (form related) |
ha1 |
not sure |
hr |
href |
je |
Boolean answering “is Java enabled?” |
jv |
Javascript version |
lp |
landing page |
nm |
name of link |
np0-15 |
technical browser properties |
o_a1-o_a50 |
extra Order Tag attributes for Explore |
on |
order number |
or11 |
extra order attributes |
osk |
order SKU |
pc |
Boolean answering “is this a page view?” |
pd |
Color depth |
pflg |
product or page element? (product = 1, page = 0) |
pi |
Page ID (page name) |
pm |
product name |
pr |
product number |
pr_a1-pr_a50 |
extra Product View tag attributes for Explore |
pv_a1-pv_a50 |
extra Page View tag attributes for Explore |
qt |
quantity |
rf |
referring URL |
rg1-rg50 |
extra Registration Tag attributes for Explore |
rnd |
Random number (used for cache-busting) |
rs |
not sure |
s_a1-s_a50 |
extra Shop Tag attributes for Explore |
sa |
billing state |
se |
search start page |
sg |
shipping |
sh |
Screen height |
sr |
Number of search results |
st |
Session start time |
sw |
Screen width |
sx11 |
extra custom shop fields |
ti |
not sure |
tid |
Tag ID/type: |
| tid 1 = page view tag | |
| tid 2 = registration tag | |
| tid 3 = order info tag | |
tid 4 = shop tag (+action 5 =shopping cart tag, +action 9 = order receipt tag) |
|
| tid 5 = product view tag | |
| tid 6 = technical properties tag | |
| tid 7 = custom details tag | |
| tid 8 = link click tag (for real estate/ site promotions click tracking) | |
tid 9 = link impressions tag (for cm_sp impression tagging) |
|
| tid 10 = form action tag (auto-generated for forms) | |
| tid 14 = conversion event tag | |
| tid 15 = element tag | |
| tid 404 = error tag | |
tr |
total revenue |
tz |
Time zone |
ul |
Destination URL. The URL of the page. |
vn1 |
Acoustic Digital Analytics library version |
vn2 |
Acoustic Digital Analytics library version #2 |
zp |
not sure |
PageView (cmCreatePageViewTag)
| Acoustic Digital Analytics Parameter | Sample Value | Description |
|---|---|---|
ci |
12345678 | Client Id |
st |
1.39818E+12 | Session start time |
vn1 |
4.14.33 | Acoustic Digital Analytics library version |
ec |
utf-8 | character set encoding |
vn2 |
e4.0 | Acoustic Digital Analytics library version #2 |
pi |
Order Confirmation | Page ID (page name) |
ul |
http://jaredtest.com/~Hislop/Demo/index.html | Destination URL. The URL of the page. |
tid |
1 | Tag ID/type: |
rnd |
1.39819E+12 | Random # (used for cache-busting) |
Product View (cmCreateProductViewTag)
| Acoustic Digital Analytics Parameter | Sample Value | Description |
|---|---|---|
tid |
5 | Tag ID/type: |
ci |
12345678 | Client ID |
vn2 |
e4.0 | Acoustic Digital Analytics library version #2 |
st |
1.39818E+12 | Session start time |
vn1 |
4.14.33 | Acoustic Digital Analytics library version |
ec |
utf-8 | character set encoding |
pi |
Product A1 | Page ID (page name) |
pr |
010A | product number |
pm |
Product A | product name |
pc |
N | Boolean answering “is this a page view?” |
rnd |
1.39819E+12 | Random # (used for cache-busting) |
ul |
http://jaredtest.com/~Hislop/Demo/pdp_A1.html | Destination URL. The URL of the page. |
rf |
http://jaredtest.com/~Hislop/Demo/index.html | referring URL |
Cart View (cmCreateShopAction5Tag)
| Acoustic Digital Analytics Parameter | Sample Value | Description |
|---|---|---|
tid |
4 | Tag ID/type: |
ci |
12345678 | Client ID |
vn2 |
e4.0 | Acoustic Digital Analytics library version #2 |
st |
1.39819E+12 | Session start time |
vn1 |
4.14.33 | Acoustic Digital Analytics library version |
ec |
utf-8 | character set encoding |
pr |
010A | product number |
pm |
Product A | product name |
qt |
2 | quantity |
bp |
10 | base price |
ha1 |
1fdc2886b4746e0243340fb01cb1a3ca3181674c | not sure |
at |
5 | action tag ID (at 5 = Shop Action 5, at 9 = Shop Action 9) |
pc |
N | Boolean answering “is this a page view?” |
rnd |
1.39819E+12 | Random # (used for cache-busting) |
ul |
http://jaredtest.com/~Hislop/Demo/view_cart.html | Destination URL. The URL of the page. |
rf |
http://jaredtest.com/~Hislop/Demo/pdp_A1.html | referring URL |
Order Tag (cmCreateOrderTag)
| Acoustic Digital Analytics Parameter | Sample Value | Description |
|---|---|---|
tid |
3 | Tag ID/type: |
ci |
12345678 | Client ID |
vn2 |
e4.0 | Acoustic Digital Analytics library version #2 |
st |
1.39819E+12 | Session start time |
vn1 |
4.14.33 | Acoustic Digital Analytics library version |
ec |
utf-8 | character set encoding |
on |
5706 | order number |
tr |
95 | total revenue |
cd |
1.39819E+12 | registration code |
rnd |
1.3982E+12 | Random # (used for cache-busting) |
ul |
http://jaredtest.com/~Hislop/Demo/confirm.html | Destination URL. The URL of the page. |
Products in Order (cmCreateShopAction9Tag)
There should be one ShopAction9 tag for each product in the order. For example, if three products were ordered there will be three ShopAction9 tags.
| Acoustic Digital Analytics Parameter | Sample Value | Description |
|---|---|---|
tid |
4 | Tag ID/type: |
ci |
12345678 | Client ID |
vn2 |
e4.0 | Acoustic Digital Analytics library version #2 |
st |
1.39819E+12 | Session start time |
vn1 |
4.14.33 | Acoustic Digital Analytics library version |
ec |
utf-8 | character set encoding |
pr |
41-665 | product number |
pm |
Lazy Lamp Shade | product name |
qt |
2 | quantity |
bp |
50 | base price |
ha1 |
1fdc2886b4746e0243340fb01cb1a3ca3181674c | not sure |
cd |
1.39819E+12 | registration code |
on |
5706 | order number |
tr |
95 | total revenue |
at |
9 | action tag ID (at 5 = Shop Action 5, at 9 = Shop Action 9) |
pc |
N | Boolean answering “is this a page view?” |
rnd |
1.39819E+12 | Random # (used for cache-busting) |
ul |
http://jaredtest.com/~Hislop/Demo/confirm.html | Destination URL. The URL of the page. |
Element Tag (cmCreateElementTag)
| Acoustic Digital Analytics Parameter | Sample Value | Description |
|---|---|---|
tid |
15 | Tag ID/type: |
ci |
12345678 | Client ID |
vn2 |
e4.0 | Acoustic Digital Analytics library version #2 |
st |
1.39819E+12 | Session start time |
vn1 |
4.14.33 | Acoustic Digital Analytics library version |
ec |
utf-8 | character set encoding |
eid |
mens shirts | element ID |
ecat |
nav click | element category |
rnd |
1.3982E+12 | Random # (used for cache-busting) |
ul |
http://jaredtest.com/~Hislop/Demo/confirm.html | Destination URL. The URL of the page. |
Conversion Event Tag (cmCreateConversionTag)
| Acoustic Digital Analytics Parameter | Sample Value | Description |
|---|---|---|
tid |
14 | Tag ID/type: |
ci |
12345678 | Client ID |
vn2 |
e4.0 | Acoustic Digital Analytics library version #2 |
st |
1.39819E+12 | Session start time |
vn1 |
4.14.33 | Acoustic Digital Analytics library version |
ec |
utf-8 | character set encoding |
cid |
homepage email signup | conversion event ID |
cat |
2 | conversion action type (1=initiated event, 2=completed event) |
ccid |
email signup | conversion event category ID |
rnd |
1.3982E+12 | Random # (used for cache-busting) |
ul |
http://jaredtest.com/~Hislop/Demo/index.html | Destination URL. The URL of the page. |
This page was last updated: May 27, 2022