AcuityAds Universal Pixel Setup Guide

With the Acuity tag, you can systematically and mathematically take the risk, mystery and waste out of the media buying process to ensure – and even prove – that every advertising dollar can be spent wisely and well.

Tag tips

• Use mappings to override the value for Pixel Key or E-commerce variables and set Page Group Number.

• Supports these E-Commerce extension parameters:

  • Order ID (_corder)
  • Order Total (_ctotal) Product ID (_cprod)

Tag configuration

Navigate to the Tag Marketplace to add a new tag. For more information, see About tags.

When adding the tag, configure the following settings:

• Pixel Key: The pixel’s unique key value.

Load rules

Load the tag on all pages or set conditions for when your tag will load. For more information, see About load rules.

Data mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For more information, see About data mappings.

The available categories are:

Standard

E-Commerce