Adform Tag Setup Guide

Tag tips

• Uses the following E-Commerce variables

  • _corder
  • _csubtotal
  • _ccurrency
  • _ccountry
  • _cprod
  • _ccat
  • _cquan
  • _cprice

• Divider
  Tells Adform which character to use to split up the pagename.

  • The default value is the pipe character |.
  • Can be overridden by mapping

• Custom variables can be mapped to order-level or product-level.

  • Possible values are sv[n], svn[n] or var[n] where n is any integer from to 89.

• The Purchase step must be mapped using a lookup table.

  • Step 1: Product View
  • Step 2: Basket
  • Step 3: Conversion (thank-you page)

• Custom Order / Product Vars

  • var – Data Object Variable
  • sv – String Variable
  • svn – Numeric Variable

Tag configuration

Go to the tag marketplace to add a new tag. For more information, see About tags.

When adding the tag, configure the following settings:

• Tracking Setup ID

  • Unique Client ID number generated by the Adform system.

• Page Name

  • Unique name for the tracking point.
  • Use variable mapping to set this dynamically.

Load rules

Load the tag on all pages, or set conditions that determine when the tag loads. For more information, see About load rules.

Data mappings

Data mappings send values from data layer variables to the corresponding variables in the vendor tag. For more information, see About data mappings.

The available categories are:

Standard

E-Commerce

Custom Order/Products

Custom variables can be mapped to order-level or product-level. Possible values are sv[n], svn[n] or var[n] where n is any integer from to 89.

Vendor resources

• Adform Test and Support Center
• Adform Click and Tracking Pixel