Adition Cookie Matching Tag Setup Guide

When using this tag with utag version 4.50 or later, you must set the utag.js always_set_v_id setting to true. This setting ensures that the visitor ID is available for cookie synchronization. For more information, see the utag 4.50 release notes and Considerations for tealium_visitor_id when upgrading to utag 4.50+.

Tag tips

• This is the Cookie Matching version of Adition, allowing you to synchronize Visitor ID information between Tealium and Adition.
• This tag is used in conjunction with another Adition tag.
• Sends the following server-side attribute back to Tealium:
  • adition_user_id

Tag configuration

Go to the tag marketplace to add a new tag. For more information, see About tags.

When adding the tag, configure the following settings:

• Tealium Account

  • Name of your Tealium account.
  • Required to redirect to the correct vdata endpoint.
  • Defaults to your Tag Management account name.

• Tealium Profile

  • Name of your Tealium profile.
  • Required to redirect to the correct vdata endpoint.
  • Defaults to your Tag Management profile name.

Data mappings

Data mappings send values from data layer variables to the corresponding variables in the vendor tag. For more information, see About data mappings.

The available categories are:

Standard