Adition (Tagging) Tag Setup Guide

This article describes how to set up the Adition (Tagging) tag in your Tealium iQ Tag Management account.

Tag Tips

  • This is the Tagging version of Adition.

  • Set the domain according to your agreement with Adition.

    • Default value: adfarm1.adition.com
    • AdfarmID: ad<id>.adfarm1.adition.com
    • Custom: <subdomain>.<domain>.<tld>
  • The default return type is img.

  • Map tag[key.subkey] as tag.key.subkey in mappings.

Tag Configuration

First, go to Tealium’s tag marketplace and add the Adition (Tagging) tag. (Learn more about how to add a tag).

After adding the tag, configure the following settings:

  • Domain

    • Domain supplied by Adition.
    • The default domain is: adfarm1.adition.com
  • Network ID

    • Required.
    • A string of numbers, such as 241

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:

Standard

Variable Description
Tag Type Tag Type
Domain Domain
Tag [Key.Subkey]
Network ID Network ID

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This page was last updated: June 19, 2020