Adition (Track) Tag Setup Guide

This article describes how to set up the Adition (Track) tag in your Tealium iQ Tag Management account.

Tag Tips

  • This is the Track version of Adition.

  • Set the domain according to your agreement with Adition.

    • Default value:
    • AdfarmID: ad<id>
    • Custom: <subdomain>.<domain>.<tld>
  • The default return type is img.

  • Uses the following E-Commerce Variables

    • _cprod
    • _cquan
    • _cprice
    • _corder

Tag Configuration

First, go to Tealium’s tag marketplace and add the Adition (Track) tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

  • Domain

    • Domain supplied by Adition.
    • Default domain is
  • TID

    • Required.
    • Represents the landing page within the Adition ad serving system.
  • SID

    • Required.
    • Represents the tracking spot within the Adition ad serving system.
  • Tag Type:

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:


Variable Description
Tag Type
  • Tag Type
  • Domain
  • Landing Page ID
  • Tracking Spot ID
  • Order ID
  • Overrides _corder .
  • Array
  • Item description.
  • Overrides _cprod .
  • Array
  • Item quantity.
  • Overrides _cquan .
  • Array
  • Item price.
  • Overrides _cprice .
  • Array
  • Total price.
  • Param
  • Values are 1 - 20.

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This page was last updated: June 18, 2020