AdRoll Pixel Tag Setup Guide

AdRoll provides a single platform for ecommerce brands to easily launch display ads, social media ads, and email that engages existing customers, attracts new customers, and grows revenue.

Tag tips

• Supports the E-Commerce extension for:
  • Subtotal/Conversion Value
  • Order Currency/Conversion Currency
  • Order ID/Transaction ID
  • List of Product IDs
  • List of Categories
  • List of Quantities
  • List of Prices
• Use mapping to dynamically override the standard configuration values and the E-Commerce extension values.
• Purchase tracking occurs automatically when an order ID is populated.

Tag configuration

Navigate to the Tag Marketplace to add a new tag. For more information, see About tags.

When adding the tag, configure the following settings:

• Advertiser ID: The Adroll advertiser ID (adroll_adv_id).
• Pixel ID: The Adroll pixel ID (adroll_pix_id).

Load rules

Load the tag on all pages or set conditions for when your tag will load. For more information, see About load rules.

Data mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For more information, see About data mappings.

The available categories are:

Tag Configuration

Standard

E-Commerce

Events

To map events, refer to Create an Event Mapping

Event-specific Parameters

To map events, refer to Create an Event Mapping