Alphonso Website Tag Setup Guide

Tag tips

• The Use Default configuration options will cause the tag to act in the same manner as placing the snippet directly on your page.
• The Session ID, UTM Source, and UTM Medium populate automatically. To manage these options yourself, turn these options off.
• Add custom values by using the + Add Custom Destination button.

Tag configuration

Go to the tag marketplace to add a new tag. For more information, see About tags.

When adding the tag, configure the following settings:

• Customer ID
  • A value provided by Alphonso.
• Use Default Session Management
  • Use the Alphonso session management included with the code snippet.
  • If set to no, you will need to map Session ID.
• Use Default UTM Parsing
  • Use the Alphonso UTM parameter parsing included with the code snippet.
  • If set to no, you will need to map Campaign Source and Campaign Medium

Data mappings

Data mappings send values from data layer variables to the corresponding variables in the vendor tag. For more information, see About data mappings.

The available categories are:

Standard