Amazon Ads Server Tag Setup Guide

How it works

Amazon Ads Server is a single and secure tool to deploy, manage, and update digital marketing tags on a site without having to continuously update your website code.

Tag Tips

• Supports the following E-Commerce extension values:

  • Order ID
  • List of Product IDs
  • List of Product Names
  • List of Quantities
  • List of Product Prices

• Use mapping to:

  • Dynamically override the E-Commerce extension values
  • Define the contents of the Activity Params object
    • Using act
  • Define the contents of the Retargeting Params object
    • Using rtp
  • Define the contents of the Dynamic Retargeting Params object
    • Using drtp
  • Define the contents of the Conditional Params object
    • Using cp
  • Dynamic Pages and Events
    • Set a value for url (overrides url)

Tag Configuration

First, go to Tealium’s tag marketplace and add the Amazon Ads Server tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

• AAS Tag Manager ID
  • Example: 123

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:

Standard

E-Commerce

Configurable Parameters