Amobee Cookie Matching Service Tag Setup Guide

When using this tag with utag version 4.50 or later, you must set the utag.js always_set_v_id setting to true. This setting ensures that the visitor ID is available for cookie synchronization. For more information, see the utag 4.50 release notes and Considerations for tealium_visitor_id when upgrading to utag 4.50+.

Tag tips

• Sends the following server-side attribute back to Tealium:
  • amobee_id
• If left blank, the Tealium account and profile names are automatically populated.

Tag configuration

Go to the tag marketplace to add a new tag. For more information about how to add a tag, see Manage tags.

When adding the tag, configure the following settings:

• Amobee Token (Your Amobee Token)
• Tealium Account:
• Tealium Profile

Data mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.

The available categories are:

Standard