--- title: Amobee Cookie Matching Service Tag Setup Guide description: This article describes how to set up the Amobee Cookie Matching Service tag in your Tealium iQ Tag Management account. url: https://docs.tealium.com/client-side-tags/amobee-cookie-matching-service-tag/ ---
When using this tag with `utag` version 4.50 or later, you must set the `utag.js` [`always_set_v_id` setting](https://docs.tealium.com/platforms/javascript/settings/#always_set_v_id) to `true`. This setting ensures that the visitor ID is available for cookie synchronization. For more information, see the [utag 4.50 release notes](https://docs.tealium.com/platforms/javascript/version-4-50/#updating-to-version-450-or-later) and [Considerations for tealium_visitor_id when upgrading to utag 4.50+](https://support.tealiumiq.com/en/support/solutions/articles/36000535887-considerations-for-tealium-visitor-id-when-upgrading-to-utag-4-50-).
## Tag tips * Sends the following server-side attribute back to Tealium: * `amobee_id` * If left blank, the Tealium account and profile names are automatically populated. ## Tag configuration Go to the tag marketplace to add a new tag. For more information about how to add a tag, see [Manage tags](https://docs.tealium.com/manage-tags/). When adding the tag, configure the following settings: * Amobee Token (Your Amobee Token) * Tealium Account: * Tealium Profile ## Data mappings Mapping is the process of sending data from a [data layer variable](https://docs.tealium.com/data-layer-variables/) to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see [data mappings](https://docs.tealium.com/iq-tag-management/data-mappings/manage/). The available categories are: ### Standard |Variable| Description| |---| ---| |`amobee_token`| | |`tealium_account`| | |`tealium_profile`| |