Amobee Cooking Matching Service Tag Setup Guide

This article describes how to set up the Amobee Cookie Matching Service tag in your Tealium iQ Tag Management account.

Tag tips

  • Sends the following server-side attribute back to Tealium:
    • amobee_id
  • If left blank, the Tealium account and profile names are automatically populated.

Tag configuration

Navigate to the Tag Marketplace to add a new tag. Read the Tag Overview article for general instructions on how to add a tag.

When adding the tag, configure the following settings:

  • Amobee Token (Your Amobee Token)
  • Tealium Account:
  • Tealium Profile

Data mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.

The available categories are:


Variable Description
  • Amobee token
  • Your Amobee token, as provided by Amobee.
  • Tealium account name
  • Tealium profile name

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This page was last updated: April 7, 2021