Amobee Pixel Tag Setup Guide

Tag tips

Use Mapping Toolbox to see sample values for mapping

Tag configuration

Go to the tag marketplace to add a new tag. For more information, see About tags.

When adding the tag, configure the following settings:

• ID
  • For the Image pixel, this is the b2= value in the URL.
  • For the Script pixel, this is the long string of letters and numbers after /id/ where id is the Amobee-provided ID.
• Tag Type
  • Select r.turn.com (Image pixel) or d.turn.com (Script pixel)
• Campaign ID
  • Image pixel only.
  • This is the cid= value in the URL.
  • Override this value using mapping.

Data mappings

Data mappings send values from data layer variables to the corresponding variables in the vendor tag. For more information, see About data mappings.

The available categories are:

Standard