Amobee Pixel Tag Setup Guide

This article describes how to set up the Amobee Pixel tag in your Tealium iQ Tag Management account.

Tag tips

Use Mapping Toolbox to see sample values for mapping

Tag configuration

Navigate to the Tag Marketplace to add a new tag. Read the Tag Overview article for general instructions on how to add a tag.

When adding the tag, configure the following settings:

  • ID
    • For the Image pixel, this is the b2= value in the URL.
    • For the Script pixel, this is the long string of letters and numbers after /id/ where id is the Amobee-provided ID.
  • Tag Type
    • Select (Image pixel) or (Script pixel)
  • Campaign ID
    • Image pixel only.
    • This is the cid= value in the URL.
    • Override this value using mapping.

Data mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.

The available categories are:


Variable Description
Account ID/b2 Parameter (acct)
Search Destination (SearchDest)
Search Results Number (SearchNum)
Search Date (SearchDate)
Property Date (PropDate)
Property Destination (PropDest)
Property Number (PropNum)
Property Rating (PropRating)
Campaign ID for image tag (cid)

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This page was last updated: October 11, 2021