Amplitude Tag Setup (Deprecated)

This article describes how to set up the Amplitude tag in your Tag Management account.

This connector is now deprecated and no longer available in the tag marketplace. For the current connector, see the Amplitude Browser SDK tag setup guide.

Tag tips

Conversion fires when Order ID is set.
Supports the following E-Commerce extension parameters:
- Order ID (_corder)
- Cart or Order Type (_ctype)
- Customer ID (_ccustid)
- List of Product IDs ( _cprod)
- List of Quantities (_cquan)
- List of Prices (_cprice)

Tag configuration

Go to the tag marketplace to add a new tag. For more information, see About tags.

When adding the tag, configure the following settings:

API Key
The API or Project Key supplied by Amplitude.

Data mappings

Data mappings send values from data layer variables to the corresponding variables in the vendor tag. For more information, see About data mappings.

The available categories are:

Standard

Variable	Description
`api_key`	The API or Project Key supplied by Amplitude.
`batchEvents`	Boolean
`cookieExpiration`	Number
`cookieName`	String
`deviceId`	String
`deviceIdFromUrlParam`	Boolean
`domain`	String
`eventUploadPeriodMillis`	Number
`eventUploadThreshold`	Number
`forceHttps`	Boolean
`includeGclid`	Boolean
`includeReferrer`	Boolean
`includeUtm`	Boolean
`language`	String
`optOut`	Boolean
`platform`	String
`saveEvents`	Boolean
`savedMaxCount`	Number
`saveParamsReferrerOncePerSession`	Boolean
`sessionTimeout`	Number
`uploadBatchSize`	Number

User Properties

Use these mappings to control user property operations that set and update user property values, such as location, language, account type, or player type.

Change custom to the name of the user property. For example, to map a user language create a mapping for set.language.

Learn more about [Amplitude User Properties](http://Set%20the value, and once set these values cannot be overwritten).

Variable	Description
add.custom	Increment the numerical value by a specified number
append.custom	Append the value to the property array
prepend.custom	Prepend the value to the property array
set.custom	Set or overwrite the property value
setOnce.custom	Set the value, and once set these values cannot be overwritten
unset.custom	Unset the value to null

Events

Variable	Description
Event Name
eventProperties.custom

E-Commerce

Variable	Description
`order_id`	Order ID Overrides `_corder`.
`order_type`	Cart or Order Type Overrides `_ctype`.
`customer_id`	Customer ID Overrides `_ccustid`.
`product_id`	Array List of Product IDs Overrides `_cprod`.
`product_quantity`	Array List of Quantities Overrides `_cquan`.
`product_unit_price`	Array List of Prices Overrides `_cprice`.

Anura Tag Setup Guide Tag Management

Amplitude Browser SDK

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This page was last updated: November 10, 2026