Anura Tag Setup Guide Tag Management
This article describes how to set up the Anura tag in your Tag Management account.
Anura is an ad fraud detection solution that analyzes your traffic to identify real users versus bots, malware, and fraudulent human users. This article describes how to configure the Anura marketplace tag for Tag Management.
The Anura tag places your basic Anura response, such as “good”, “suspect”, etc. Response Variable Name in your requested Response Location. If you are using Script Response the Response Object Variable Name will be available in the default Anura window object.
Tag configuration
Go to the tag marketplace to add a new tag. For more information, see About tags.
When adding the tag, configure the following settings:
- Title
- The default is Anura.
- You may replace it with a custom name of choice.
- Assign a unique name when using multiple tags by the same vendor.
- Instance ID
- The Instance ID assigned by your account representative.
- Source Tracking ID
- A variable that you declare to identify traffic within the Anura interface.
- Campaign Tracking ID
- A subset variable of the Source Tracking ID that you declare to help identify traffic within the Anura interface.
- Response Object Variable Name
- The variable name of the JavaScript object that initial response data will be assigned to.
- Result Method
- The method used to query for results.
- Options are Script Response or Direct Response.
- Response Location
- The location to put the results in.
- Options are Window Variable, Session Storage, or Local Storage.
- Response Variable Name
- The name of the Response Location variable in which to place the final Anura response.
Load rules
Load Rules determine when and where to load an instance of this tag on your site.
Recommended Load Rule: Load on All Pages
Data mappings
Data mappings send values from data layer variables to the corresponding variables in the vendor tag. For more information, see About data mappings.
The destination variables for the Anura tag are built into its Data Mapping tab. Available categories are:
Standard
| Tag Destination | Description | Variable |
|---|---|---|
| Instance |
| instance |
| Source Tracking ID |
| source |
| Campaign Tracking ID |
| campaign |
| Unique External ID |
| exid |
| Response Object Variable Name |
| variable |
| Result Method |
| result_method |
| Result Location |
| result_location |
| Response Variable Name |
| response_variable |
| Visitor IP Address |
| ip |
| Visitor User Agent |
| ua |
E-Commerce
Since the Anura tag is e-commerce enabled, it will automatically use the default E-Commerce extension mappings. Manually mapping in this category is generally not needed unless you want to override extension mappings or an e-commerce variable is not offered in the extension.
| Destination | Description | E-Commerce Extension Variable |
|---|---|---|
| Order ID | Unique identifier assigned to the final order. | _corder |
| Sub Total | Sub total amount of the final order. | _csubtotal |
| Currency | Currency used in the payment. | _ccurrency |
| List of Product IDs | Unique identifier of each product in the product array. | _cprod |
| List of Product Names | Name of each product in the product array. | _cprodname |
| List of Brand | Brand of each product in the product array. | _cbrand |
| List of Categories | Name of each product in the product array. | _ccat |
| List of Quantities | Quantity of each product in the product array. | _cquan |
| List of Prices | Unit price of each product in the product array. | _cprice |
| e-comm destination name | Insert description. | N/A |
Vendor Documentation
This page was last updated: November 10, 2026