This article describes how to set up the AppsFlyer Web SDK tag in your Tealium iQ Tag Management account.
The Web-S2S API for People-Based Attribution complements the Web SDK allowing marketers to report events occurring on their websites but outside the scope of the Web SDK.
Tag Tips
To get your Web Dev Key go to AppsFlyer > My Apps > View brand bundles.
Use mappings to:
- Dynamically override the E-Commerce extension values
- Setup event triggers
Supports the following E-Commerce extension values:
- Order Subtotal (
_csubtotal) - Order Currency (
_ccurrency)
- Order Subtotal (
Tag Configuration
First, go to the tag marketplace and add the AppsFlyer Web SDK tag (Learn more about how to add a tag).
After adding the tag, configure the following settings:
- Web Dev Key
Data Mappings
Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.
The available categories are:
Tag Configuration
| Variable | Description |
|---|---|
Web Dev Key (web_dev_key) | [String] |
E-Commerce
| Variable | Description |
|---|---|
Sub Total (order_subtotal) (Overrides _csubtotal) | [String] |
Currency (order_currency) (Overrides _ccurrency) | [String] |
Events
| Variable | Description |
|---|---|
| Search | search |
| AddToCart | addToCart |
| RemoveFromCart | removeFromCart |
| Purchase | purchase |
| Download | download |
| Signup | signup |
| Subscriptions | subscriptions |
| Custom | Custom |
Event-specific Parameters
| Variable | Description |
|---|---|
| Search | search |
| AddToCart | addToCart |
| RemoveFromCart | removeFromCart |
| Purchase | purchase |
| Download | download |
| Signup | signup |
| Subscriptions | subscriptions |
| Custom Event | Custom_Event |
This page was last updated: December 16, 2021