Bidtellect Universal Pixel Tag Setup Guide
This article describes how to set up the Bidtellect Universal Pixel tag in your Tag Management account.
Tag configuration
Go to the tag marketplace to add a new tag. For more information, see About tags.
When adding the tag, configure the following settings:
- Customer Brand ID: An integer value provided by Bidtellect that identifies your brand.
Load rules
Load the tag on all pages or set conditions for when your tag will load. For more information, see About load rules.
Data mappings
Data mappings send values from data layer variables to the corresponding variables in the vendor tag. For more information, see About data mappings.
The available categories are as follows:
Standard
| Variable | Description |
|---|---|
| Customer Brand ID | The brand ID provided by Bidtellect. |
| URL | If provided, overwrites the Page URL. |
This page was last updated: November 10, 2026