This article describes how to set up the BlueKai tag in your Tag Management account.
Tag tips
Use mapping to override the standard configuration values or to pass additional parameters.
Tag configuration
Go to the tag marketplace to add a new tag. For more information, see About tags.
When adding the tag, configure the following settings:
- Site ID: Unique number that identifies a pixel as belonging to a certain DMP Partner.
- Limit: Maximum number of media partner segment pixels that will be fired by BlueKai.
Data mappings
Data mappings send values from data layer variables to the corresponding variables in the vendor tag. For more information, see About data mappings.
The following variables are available for the BlueKai tag:
Standard
| Variable | Description |
|---|---|
| Site ID | (siteid) |
| Limit | (limit) |
Allow Multiple Calls (allow_multiple_calls) | [boolean] |
| show | |
| tod | |
| lv | |
| ss | |
| top | |
| sub1 | |
| sub2 | |
| sub3 | |
| ref | |
| srch |
This page was last updated: November 10, 2026