Bold360 (formerly BoldChat) Tag Setup Guide
This article describes how to set up the Bold360 (formerly BoldChat) tag in your Tag Management account.
Tag tips
- Configuration values are found by going to Bold360 and clicking Setup > HTML > Generate Visitor Monitor HTML.
- The Conversion Tracking event is sent automatically when there is an Order ID (
_corder) from the E-Commerce extension. - Mapping a value to Conversion Ref also triggers Conversion Tracking.
- Use the mapping toolbox to send additional visitor information.
Tag configuration
Go to the tag marketplace to add a new tag. For more information, see About tags.
When adding the tag, configure the following settings:
Account ID
Website ID
- Optional
- Only add if specified in Visitor Monitor HTML
Invitation Definition ID
- Leave blank for no proactive Invitation or set dynamic invitation IDs using mapping.
Conversion Code ID
- Conversion Code ID is found in Conversion Tracking HTML.
- This value only sent for a conversion event.
Floating Chat Button Definition ID
Data mappings
Data mappings send values from data layer variables to the corresponding variables in the vendor tag. For more information, see About data mappings.
The available categories are:
Standard
| Variable | Description |
|---|---|
AccountID |
|
WebsiteDefID |
|
InvitationDefID |
|
FloatingChatButtonDefID |
|
VisitName |
|
VisitPhone |
|
VisitEmail |
|
VisitRef |
|
VisitInfo |
|
CustomUrl |
|
WindowParameters |
|
ConversionCodeID |
|
ConversionRef |
|
ConversionAmount |
|
ConversionInfo |
|
This page was last updated: November 10, 2026