Branch Mobile Remote Command Tag Setup Guide
This article describes how to set up the Branch Mobile Remote Command tag in your Tag Management account.
Branch provides the leading mobile linking platform, with solutions that unify user experience and measurement across different devices, platforms, and channels.
Tag tips
Use mappings to:
- Override standard configuration values and set custom parameters
- Trigger standard and custom events
Supports the following E-Commerce extension values:
- Currency (
_ccurrency) - Customer ID (
_ccustid) - Promo Code (
_cpromo) - List of Brands (
_cbrand) - List of Categories (
_ccat) - List of SKUs (
_csku) - List of Names (
_cprodname) - List of Categories 2 (
_ccat2) - List of Prices (
_cprice) - List of Quantities (
_cquan) - Tax Amount (
_ctax)
- Currency (
This is a Mobile Remote Command companion tag for the native mobile app SDK.
Tag configuration
Go to the tag marketplace to add a new tag. For more information, see About tags.
When adding the tag, configure the following settings:
- Branch Key:
Data mappings
Data mappings send values from data layer variables to the corresponding variables in the vendor tag. For more information, see About data mappings.
The available categories are:
Link
| Variable | Description |
|---|---|
Channel (link.channel) | [String] |
Feature (link.feature) | [String] |
Campaign (link.campaign) | [String] |
Stage (link.stage) | [String] |
Duration (link.duration) | [String] |
Control parameters (link.control_parameters) | [String] |
Settings
| Variable | Description |
|---|---|
Branch Key (dev_key) | [String] |
Enable Logging (settings.enable_logging) | [Boolean] |
Collect Device Id (settings.collect_device_id) | [Boolean] |
Event
| Variable | Description |
|---|---|
Tealium Event (event.description) | [String] |
Customer Id (event.user_id) (Overrides _ccustid) | [String] |
Product Quantity (event.quantity) (Overrides _cquan) | [String] |
Currency Type (event.currency) (Overrides _ccurrency) | [String] |
Order Tax (event.tax) (Overrides _ctax) | [Number] |
Revenue (event.revenue) | [Number] |
Search Query (event.search_query) | [String] |
Buo
| Variable | Description |
|---|---|
Title (buo.title) | [String] |
Description (buo.description) | [String] |
Item Id (buo.canonical_identifier) | [String] |
Item Url (buo.canonical_url) | [String] |
Image Url (buo.image_url) | [String] |
Content Metadata (buo.content_metadata) | [String] |
Metadata
| Variable | Description |
|---|---|
Latitude (metadata.latitude) | [Number] |
Longitude (metadata.longitude) | [Number] |
Currency Code (metadata.currency_type) (Overrides _ccurrency) | [String] |
Coupon (metadata.coupon) (Overrides _cpromo) | [String] |
Product Brand (metadata.product_brand) (Overrides _cbrand) | [String] |
Product Category (metadata.product_category) (Overrides _ccat) | [String] |
Product Id (metadata.sku) (Overrides _csku) | [String] |
Product Name (metadata.product_name) (Overrides _cprodname) | [String] |
Product Variant (metadata.product_variant) (Overrides _cprice) | [String] |
Product Unit Price (metadata.price) (Overrides _ccustid) | [Number] |
Events
| Variable | Description |
|---|---|
Initialize (initialize) | initialize |
Set User Id (setuserid) | setuserid |
Logout (logout) | logout |
Create Deep Link (createdeeplink) | createdeeplink |
Achieve Level (achievelevel) | achievelevel |
Add Payment Info (addpaymentinfo) | addpaymentinfo |
Add to Cart (addtocart) | addtocart |
Add to Wish List (addtowishlist) | addtowishlist |
Tutorial Complete (completetutorial) | completetutorial |
Ad Click (clickad) | clickad |
Complete Registration (completeregistration) | completeregistration |
Complete Stream (completestream) | completestream |
Initiate Purchase (initiatepurchase) | initiatepurchase |
Initiate Stream (initiatestream) | initiatestream |
Invite (invite) | invite |
Login (login) | login |
Purchase (purchase) | purchase |
Rate (rate) | rate |
Reserve (reserve) | reserve |
Search (search) | search |
Share (share) | share |
Spend Credits (spendcredits) | spendcredits |
Start Trial (starttrial) | starttrial |
Subscribe (subscribe) | subscribe |
Unlock Achievement (unlockachievement) | unlockachievement |
View Ad (viewad) | viewad |
View Cart (viewcart) | viewcart |
View Item (viewitem) | viewitem |
View Items (viewitems) | viewitems |
| Custom | custom |
Event Parameters
| Variable | Description |
|---|---|
Initialize (initialize) | initialize |
Set User Id (setuserid) | setuserid |
Logout (logout) | logout |
Create Deep Link (createdeeplink) | createdeeplink |
Achieve Level (achievelevel) | achievelevel |
Add Payment Info (addpaymentinfo) | addpaymentinfo |
Add to Cart (addtocart) | addtocart |
Add to Wish List (addtowishlist) | addtowishlist |
Tutorial Complete (completetutorial) | completetutorial |
Ad Click (clickad) | clickad |
Complete Registration (completeregistration) | completeregistration |
Complete Stream (completestream) | completestream |
Initiate Purchase (initiatepurchase) | initiatepurchase |
Initiate Stream (initiatestream) | initiatestream |
Invite (invite) | invite |
Login (login) | login |
Purchase (purchase) | purchase |
Rate (rate) | rate |
Reserve (reserve) | reserve |
Search (search) | search |
Share (share) | share |
Spend Credits (spendcredits) | spendcredits |
Start Trial (starttrial) | starttrial |
Subscribe (subscribe) | subscribe |
Unlock Achievement (unlockachievement) | unlockachievement |
View Ad (viewad) | viewad |
View Cart (viewcart) | viewcart |
View Item (viewitem) | viewitem |
View Items (viewitems) | viewitems |
| Custom | custom |
This page was last updated: November 10, 2026