Cheetah Digital Tag Setup Guide

This article describes how to set up the Cheetah Digital tag in your Tealium iQ Tag Management account.

Tag tips

  • Supports the following E-Commerce extension parameters:
    • Order ID
    • Order Subtotal
    • List of Product Names
    • List of Product Quantities
    • List of Product Prices
  • Use mapping to:
    • Override the standard configuration values
    • Override the E-Commerce extension values
    • Pass additional data

Tag configuration

Navigate to the Tag Marketplace to add a new tag. Read the Tag Overview article for general instructions on how to add a tag.

When adding the tag, configure the following settings:

  • Tag Type
  • Client Domain
    The Client Domain is the same as the click-through domain for the client, such as If the client is using, this should be
  • Affiliate ID
    Affiliate ID used to send mailings to be tracked. For multiple affiliates in the same pixel, use a period to separate affiliates. Example: 123456789.987654321. The number of affiliates should be small, between 2 and 3. The maximum is 10.
  • Client Name
    Only required for Image tag type. Alphanumeric name, 10 characters or less, typically an abbreviation of the client name.
  • N Value
    Only required for iFrame tag type. Value of n querystring parameter.

Data mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:


Variable Description
  • Tag Type
  • img or iframe
  • Client Domain
  • Affiliate ID
  • Client Name
  • N Value
  • Custom


Variable Description
  • Order ID
  • Overrides _corder.
  • Sub Total
  • Overrides _csubtotal.
  • Array
  • List of Names
  • Overrides _cprodname.
  • Array
  • List of Quantities
  • Overrides _cquan.
  • Array
  • List of Prices
  • Overrides _cprice.

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This page was last updated: March 17, 2022