comScore Digital Analytix Tag Setup Guide

Tag tips

• comScore is now GDPR-compliant. You can indicate a visitor’s consent by setting the cs_ucfr parameter to 0 (no consent) or 1 (consent). By default the cs_ucfr parameter is set to 0. You can set this parameter via mappings. You may have to update this tag’s template to take advantage of this feature.
• Use mapping to add additional c-parameters.
• Order tracking is triggered automatically when an Order ID is set via the E-Commerce extension.
• Supports the following E-Commerce extension values:
  • Order ID
  • Shipping Amount
  • Customer ID
  • List of Product IDs
  • List of Brands
  • List of Categories
  • List of Categories 2
  • List of Quantities
  • List of Prices

Tag configuration

Navigate to the Tag Marketplace to add a new tag. For more information, see About tags.

Configure the following settings:

• Client ID: Your comScore Client ID (c2)
• Stream Sense Video Tracking:
• Form Identifier: Enter a Form ID or Name to enable form measurements. Enter * to measure all forms. Use mapping to measure hidden form fields. Leave this field blank to disable form tracking.

Load rules

Load the tag on all pages or set conditions for when your tag will load. For more information, see About load rules.

Data mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For more information, see About data mappings.

The available categories are:

Standard

E-Commerce