Contentsquare UX Analytics Tag Setup Guide

How it Works

UX Analytics allows you to understand how users perceive your site, what they do, where they spend time, when they hesitate, and why they leave your site or do not purchase a product by mapping heat, exposure, visibility, time spent, movements, clicks, and conversions.

Tag Tips

• Conversion fires when Order ID is set.
• Set Send Replay Link to True to make your Contentsquare replay link available as a server-side attribute. (Pending Feature)
• When mapping a badge, enter the name as it should appear in Contentsquare.
• Set Send All Audiences to True to send each audience to Contentsquare in the following format: _uxa.push(["trackDynamicVariable", {key: "Tealium Audience AUDIENCE ID", value: "AUDIENCE NAME"}]);
• Supported E-Commerce extension parameters:
  • Order ID (_corder )
    • Required for transactions.
  • Order Total (_ctotal )
    • Required for transactions.
  • Shipping Amount (_cship )
  • Tax Amount (_ctax )
  • Order Currency (_ccurrency
  • List of Product IDs (_cprod )
  • List of Names (_cprodname )
    • Required for transactions.
  • List of SKUs (_csku )
    • Required for transactions.
  • List of Categories (_ccat )
  • List of Quantities (_cquan )
    • Required for transactions.
  • List of Prices (_cprice )
    • Required for transactions.

Tag Configuration

First, go to Tealium’s tag marketplace and add the Contentsquare UX Analytics tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

• Tag ID
  • The Tag ID specific to your website.
• Send Replay Link
  • This is pending feature and is not yet available.
  • Select True to make your Contentsquare Replay Link available as a server-side attribute.
• Send All Audiences
  • Select True to send each audience with trackDynamicVariable as {key: "Tealium Audience AUDIENCE ID", value: "AUDIENCE NAME"} .
• Send Vars to Contentsquare
  • Toggle whether or not to send vars to Contentsquare by selecting True or False.
• Send Event Data to Replay
  • Select True to enable to send event data to Replay.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:

Standard

E-Commerce

Custom