DataXu Cookie Matching Service Tag Setup Guide

This article describes how to set up the DataXu Cookie Matching Service tag.

Tag Tips

  • If left blank, Tealium Account and Tealium Profile will be automatically populated with your current TiQ account and profile.
  • Sends the following server-side attribute back to Tealium:
    • dataxuId

Tag Configuration

First, go to Tealium’s tag marketplace and add the DataXu Cookie Matching Service tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

  • Tealium Account

    • Optional.
    • Your Tealium Account name.
  • Tealium Profile:

    • Optional.
    • Your Tealium Profile name.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:


Variable Description
tealium_account Tealium Account
tealium_profile Tealium Profile

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This page was last updated: April 3, 2020