Epsilon Partner Sync Web Service Tag Setup Guide

This article describes how to set up the Epsilon Partner Sync Web Service Tag tag in your Tealium iQ Tag Management account.

Epsilon is the leader in outcome-based marketing with a rich, 50-year heritage in helping marketers anticipate, activate, and prove measurable business outcomes.

Tag Configuration

First, go to the tag marketplace and add the Epsilon Partner Sync Web Service tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

  • Advertiser Identifier: dtm_cid
  • Secondary Advertiser Identifier: dtm_cmagic
  • Page Visit Form ID: dtm_fid

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.

The available categories are:

Tag Configuration

Variable Description
Advertiser Identifier (dtm_cid) [String]
Secondary Advertiser Identifier (dtm_cmagic) [String]
Page Visit Form ID (dtm_fid) [String]
User ID (dtm_cookie_id) [String]
dtm_token_s [String]
dtmc_tcf_string [String]

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This page was last updated: April 20, 2022