Flashtalking Cookie Matching Service Tag Setup Guide

This article describes how to set up the Flashtalking Cookie Matching Service tag in your Tealium iQ Tag Management account.

Tag tips

  • Use mappings to override standard config values.
  • Custom mappings will be included in the cookie sync request to Tealium.
  • This tag will only execute once per session, using the utag_main_flashtalking_cms_<tag UID> cookie to control that execution.
  • Sends the following server-side attribute back to Tealium:
    • flashtalking_id

Tag configuration

Navigate to the Tag Marketplace to add a new tag. Read the Tag Overview article for general instructions on how to add a tag.

When adding the tag, configure the following settings:

  • Flashtalking Key
    • Your Flashtalking Key.
  • Tealium Account:
    • Optional
    • Override the tealium_account used for server-side requests.
  • Tealium Profile:
    • Optional
    • Override the tealium_profile used for server-side requests.

Data mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:


Variable Description
  • Flashtalking Key
  • Tealium Account
  • Tealium Profile
  • Tealium Event

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This page was last updated: May 14, 2020