---
title: Floodlight Tag Setup Guide
description: This article shows how to set up the Floodlight tag in your Tealium iQ Tag Management account. The Floodlight tag was previously marketed as "DoubleClick Floodlight".
url: https://docs.tealium.com/client-side-tags/floodlight-tag/
---

<blockquote>
Google recommends migrating to the Google global site tag by implementing the [Floodlight tag](https://docs.tealium.com/client-side-tags/floodlight-gtagjs-tag/).
</blockquote>


## Tag configuration

Go to the tag marketplace to add a new tag. For more information about how to add a tag, see [Manage tags](https://docs.tealium.com/manage-tags/).

When adding the tag, configure the following settings:

* **Title** (Required)   
Enter a descriptive title to identify the Tag instance.
* **Advertiser ID** (Required)   
This is the ID of the source advertiser that is tracking the Floodlight activity. Enter the value of "src" key in this field.
* **Type** (Optional)   
Enter the 8-character string that identifies the group/type of Floodlight activity.
* **Category** (Optional)  
Enter the 8-character string that identifies the Floodlight activity being tracked.
* **Counter Type** (Optional)  
Click the drop-down list and set the method to count the frequency at which the Floodlight activity occurs. By default, this is set to the "Standard" method.  

<blockquote>
All counting methods are automatically lowercased.
</blockquote>

  * **Standard**: This will count each visit to the Floodlight-enabled web page as a separate activity.
  * **Unique**: This will count the number of conversions by unique users within a 24-hour period.
  * **Per Session**: This will count only one Floodlight activity per browser session.


<blockquote>
Place this tag at the top of the list in the **Tags** tab to give it a higher priority than other tags.
</blockquote>


## Load rules

Load the tag on all pages or set conditions for when your tag will load. For more information about load rules, see the [Load Rules](https://docs.tealium.com/about-load-rules/) documentation.


## Data mappings

Mapping is the process of sending data from a Data Layer variable to the corresponding destination variable of the vendor Tag. For instructions on how to map a variable to a tag destination, see [Data Mappings](https://docs.tealium.com/iq-tag-management/data-mappings/manage/).

The following mappings are available:

|Destination| Floodlight Parameter| Description|
|---| ---| ---|
|Src| `src`| The ID of the source advertiser that is tracking the activity.|
|Type| `type`| The 8-character string that identifies the group/type of activity.|
|Category| `cat`| The 8-character string that identifies the Floodlight activity|
|Counter Type| countertype| How Floodlight should measure your conversions. Read more about [Floodlight conversion counting methods](https://support.google.com/dcm/partner/answer/2823400?hl=en&ref_topic=4241549).|
|Conversion Count| conversioncount| How Floodlight should track sales activities. Read more about [Floodlight sales counting methods](https://support.google.com/dcm/partner/answer/2823400?hl=en&ref_topic=4241549).|
|U1-U10| `u1-u10`| Custom variables. Read more about [Custom Floodlight variables](https://support.google.com/dcm/answer/2823222?hl=en&ref_topic=6094040).|
|Order ID| `ord`| A unique identifier for the transaction (overrides \_corder)|
|Sub Total| `cost`| The amount of revenue generated by the transaction (overrides \_csubtotal)|
|List of Product IDs| `prd=iN:`| The product ID's of a purchase (overrides \_cprod). Read more about [adding purchase details to your Floodlight tags](https://support.google.com/ds/answer/6026125?hl=en).|
|List of Quantities| `prd=qN:`| The product quantities of a purchase (overrides \_cquan). Read more about [adding purchase details to your Floodlight tags](https://support.google.com/ds/answer/6026125?hl=en).|
|List of Prices| `prd=pN:`| The product prices of a purchase (overrides \_cprice). Read more about [adding purchase details to your Floodlight tags](https://support.google.com/ds/answer/6026125?hl=en).|

## Vendor documentation

For additional information, see the following vendor documentation.

* [About Floodlight](https://support.google.com/dcm/partner/answer/4304205?hl=en)
* [Iframe and Image Tags for Floodlight](https://support.google.com/dcm/answer/2823450?hl=en&ref_topic=6094040)
* [Custom Floodlight Variables](https://support.google.com/dcm/partner/answer/2823222?hl=en)