Google Analytics Cookie Matching Service Tag Setup Guide

When using this tag with utag version 4.50 or later, you must set the utag.js always_set_v_id setting to true. This setting ensures that the visitor ID is available for cookie synchronization. For more information, see the utag 4.50 release notes and Considerations for tealium_visitor_id when upgrading to utag 4.50+.

The Google Analytics Cookie Matching Service tag allows you to associate a visitor with the default Google client ID cookie (_ga) or default to the Tealium visitor ID.

Tag tips

• Under Advanced Settings, ensure the Bundle Flag is set to Yes and the Wait Flag is set to No.
• Move this tag above your Tealium Collect tag in the [Load Order Manager]](/iq-tag-management/extensions/load-order-manager/) .
• For more information, see the Google Cookie Matching documentation.

Tag configuration

Navigate to the Tag Marketplace to add a new tag. Read the Tag Overview article for general instructions on how to add a tag.

Load rules

Load the tag on all pages or set conditions for when your tag will load. For more information about load rules, see the Load Rules documentation.