This article describes how to configure the Hotjar Tag.
Tag tips
Use mapping to dynamically override the standard config values.
Tag configuration
Go to the tag marketplace to add a new tag. For more information, see About tags.
When adding the tag, configure the following settings:
Hotjar ID
- Your Hotjar Site ID.
Hotjar Snippet Version
- The version of your tracking code from Hotjar.
Add Tag from Code (Optional)
Use the following steps to add the Hotjar tag from code"
- Log in to your Hotjar account.
- From the account dashboard, click Install code manually.
- Click Copy to clipboard.
- Log in to Tag Management, go to Tag Management > Tags.
- Click Add Tag.
- Click Detect Tag from Code.
- Paste the code you copied in Step 3.
Data mappings
Data mappings send values from data layer variables to the corresponding variables in the vendor tag. For more information, see About data mappings.
The available categories are:
Standard
| Variable | Description |
|---|---|
hjid |
|
hjsv |
|
This page was last updated: November 10, 2026