iAdvize Tag Setup Guide

This article describes how to set up the iAdvize tag in your Tealium iQ Tag Management account.

Tag tips

  • Transaction tracking occurs automatically when order ID and cart amount are populated.
  • Supports the following e-commerce extension parameters:
    • Order ID (_corder)
    • Order Sub Total (_csubtotal)
  • If you want to pass additional parameters in the CustomData tag, add a custom destination in the mappings toolbox.

Tag configuration

Navigate to the Tag Marketplace to add a new tag. Read the Tag Overview article for general instructions on how to add a tag.

When adding the tag, configure the following settings:

  • Site ID
    • Your iAdvize Site ID.

Data mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:


Variable Description
  • Site ID
  • Language


Variable Description
  • Order/Transaction ID.
  • Overrides _corder.
  • Sub Total/Cart Amount.
  • Overrides _csubtotal.

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This page was last updated: October 22, 2020