This article describes how to set up the iAdvize tag in your Tag Management account.
Tag tips
- Transaction tracking occurs automatically when order ID and cart amount are populated.
- Supports the following e-commerce extension parameters:
- Order ID (
_corder) - Order Sub Total (
_csubtotal)
- Order ID (
- If you want to pass additional parameters in the CustomData tag, add a custom destination in the mappings toolbox.
Tag configuration
Go to the tag marketplace to add a new tag. For more information, see About tags.
When adding the tag, configure the following settings:
- Site ID
- Your iAdvize Site ID.
Data mappings
Data mappings send values from data layer variables to the corresponding variables in the vendor tag. For more information, see About data mappings.
The available categories are:
Standard
| Variable | Description |
|---|---|
sid |
|
lang |
|
E-Commerce
| Variable | Description |
|---|---|
order_id |
|
order_subtotal |
|
This page was last updated: November 10, 2026