IBM UBX Cookie Matching Service Tag Setup Guide

This article describes how to set up the IBM UBX Cookie Matching Service tag in your Tealium iQ Tag Management account.

The IBM UBX Cookie Matching Service associates the cookie that identifies a Tealium visitor with the cookie that identifies an IBM UBX visitor.

Tag tips

  • This tag will only fire once per Tealium Visit Session when an IBM UBX Visitor ID is found.
  • Sends the following server-side attribute back to Tealium:
    • ibm_ima_uid
  • If left blank, Tealium Account and Tealium Profile will be automatically populated with your current account and profile.

Tag configuration

Navigate to the Tag Marketplace to add a new tag. Read the Tag Overview article for general instructions on how to add a tag.

When adding the tag, configure the following settings:

  • Tealium Account:
    • Optional.
    • Override the tealium_account used for server-side requests.
  • Tealium Profile
    • Optional.
    • Override the tealium_profile used for server-side requests.

Data mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:


Variable Description
  • Tealium Account.
  • Tealium Profile.

Was this page helpful?

This page was last updated: April 2, 2020