Intent Media Advertiser Pixel Tag Setup Guide

This article describes how to set up the Intent Media Advertiser Pixel tag in your Tag Management account.

Tag tips

Uses the following E-Commerce variables
- _corder
- _csubtotal/_ctotal
- _ccurrency
- _ccustid
Page View Type / Page Category can be overridden with mappings

Go to the tag marketplace to add a new tag. For more information, see About tags.

When adding the tag, configure the following settings:

Entity ID
- Set by Intent Media Advertiser Pixel.
Page View Type
- Must be one of: ‘HOME’, ‘LIST’, ‘DETAILS’, ‘CART’, ‘EMAIL’, ‘EMAIL_CONFIRMATION’, ‘CONVERSION’, ‘UNKNOWN’.
Product Category
- Must be one of: ‘HOME’, ‘FLIGHTS’, ‘CARS’, ‘HOTELS’, ‘PACKAGE’, ‘EMAIL’, ‘UNKNOWN’.

Data mappings send values from data layer variables to the corresponding variables in the vendor tag. For more information, see About data mappings.

The available categories are:

Variable	Description
`Entity` ID	The entity ID. Set by Intent Media Advertiser Pixel.
`page_view_type`	Page View Type. Must be one of the following: HOME LIST DETAILS CART EMAIL EMAIL_CONFIRMATION CONVERSION UNKNOWN
`product_category`	The product category. Must be one of the following: HOME FLIGHTS CARS HOTELS PACKAGE EMAIL UNKNOWN
`page_id`	Page ID

Variable	Description
`order_id`	Order ID. Overrides Default `_corder`.
`order_subtotal`	Order subtotal. (Overrides Default `_csubtotal`.
`currency`	Currency. Overrides Default `_ccurrency`.
`custid`	Customer ID. Overrides Default `_ccustid` ( `user_member_id`).

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This page was last updated: November 10, 2026