Intent Media Advertiser Pixel Tag Setup Guide

Tag tips

• Uses the following E-Commerce variables
  • _corder
  • _csubtotal/_ctotal
  • _ccurrency
  • _ccustid
• Page View Type / Page Category can be overridden with mappings

Tag configuration

Navigate to the Tag Marketplace to add a new tag. Read the Tag Overview article for general instructions on how to add a tag.

When adding the tag, configure the following settings:

• Entity ID
  • Set by Intent Media Advertiser Pixel.
• Page View Type
  • Must be one of: ‘HOME’, ‘LIST’, ‘DETAILS’, ‘CART’, ‘EMAIL’, ‘EMAIL_CONFIRMATION’, ‘CONVERSION’, ‘UNKNOWN’.
• Product Category
  • Must be one of: ‘HOME’, ‘FLIGHTS’, ‘CARS’, ‘HOTELS’, ‘PACKAGE’, ‘EMAIL’, ‘UNKNOWN’.

Data mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:

Standard

E-Commerce