InvocaJS Web Integration Tag Setup Guide

Tag tips

• The Invoca Network ID and Tag ID are strictly numerical values.
• Use mapping to persist custom marketing data.
• After setting up mapping in TiQ, add a corresponding Marketing data field in the Invoca user interface:
  • Contact your Invoca representative for help adding Marketing data fields.
  • Marketing data field names do not need to match the TiQ mapping.
  • Data Source Type should be: JavaScript Data Layer
  • Data Source Name should be: localStorage.getItem("inv_TEALIUM_MAPPING")

TEALIUM_MAPPING must match the name of your custom mapping from TiQ.

Tag configuration

Navigate to the Tag Marketplace to add a new tag. Read the Tag Overview article for general instructions on how to add a tag.

When adding the tag, configure the following settings:

• Invoca Network ID
  • The Invoca Network ID is the unique ID assigned to your Invoca network (account).
• Invoca Tag ID
  • The Invoca Tag ID is the unique ID assigned to each tag you create within your Invoca Network.

Data mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:

Add Custom Destination