InvocaJS Web Integration Tag Setup Guide

This article describes how to set up the InvocaJS Web Integration tag in your Tealium iQ Tag Management (TiQ) account.

Tag tips

  • The Invoca Network ID and Tag ID are strictly numerical values.
  • Use mapping to persist custom marketing data.
  • After setting up mapping in TiQ, add a corresponding Marketing data field in the Invoca user interface:
    • Contact your Invoca representative for help adding Marketing data fields.
    • Marketing data field names do not need to match the TiQ mapping.
    • Data Source Type should be: JavaScript Data Layer
    • Data Source Name should be: localStorage.getItem("inv_TEALIUM_MAPPING")

TEALIUM_MAPPING must match the name of your custom mapping from TiQ.

Tag configuration

Navigate to the Tag Marketplace to add a new tag. Read the Tag Overview article for general instructions on how to add a tag.

When adding the tag, configure the following settings:

  • Invoca Network ID
    • The Invoca Network ID is the unique ID assigned to your Invoca network (account).
  • Invoca Tag ID
    • The Invoca Tag ID is the unique ID assigned to each tag you create within your Invoca Network.

Data mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:

Add Custom Destination

Variable Description
  • Custom

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This page was last updated: November 1, 2019