InvocaJS Web Integration Tag Setup Guide
This article describes how to set up the InvocaJS Web Integration tag in your Tealium account.
Tag tips
- The Invoca Network ID and Tag ID are strictly numerical values.
- Use mapping to persist custom marketing data.
- After you map variables to the tag, add a corresponding Marketing data field in the Invoca user interface:
- Contact your Invoca representative for help adding Marketing data fields.
- Marketing data field names do not need to match the data mappings.
- Data Source Type should be: JavaScript Data Layer
- Data Source Name should be:
localStorage.getItem("inv_TEALIUM_MAPPING")
TEALIUM_MAPPING must match the name of your custom data mapping.
Tag configuration
Go to the tag marketplace to add a new tag. For more information, see About tags.
When adding the tag, configure the following settings:
- Invoca Network ID
- The Invoca Network ID is the unique ID assigned to your Invoca network (account).
- Invoca Tag ID
- The Invoca Tag ID is the unique ID assigned to each tag you create within your Invoca Network.
- Data center: The data center region determines which Invoca content delivery network (CDN) serves the tag.
Data mappings
Data mappings send values from data layer variables to the corresponding variables in the vendor tag. For more information, see About data mappings.
This page was last updated: November 10, 2026