This article describes how to set up the KAYAK tag in your Tag Management account.
Tag tips
- Use event mappings to configure when confirmation and cancellation pixels are fired.
- The Commission Currency value will default to the e-commerce Currency value if one is not provided.
Tag configuration
Go to the tag marketplace to add a new tag. For more information, see About tags.
When adding the tag, configure the following settings:
- Partner Code
- Supplied by KAYAK, this is the internal KAYAK code.
- Click ID Query Parameter Name
- Name of the query parameter that will be used to pass the click id in the tracking url.
Data mappings
Data mappings send values from data layer variables to the corresponding variables in the vendor tag. For more information, see About data mappings.
The available categories are:
Tag configurations
| Variable | Description |
|---|---|
| Partner Code | (partner_code) |
| Booked On Date | (bookedon) |
| Kayak Commission Amount | (kayakcommission) |
| Commission Currency | (commissioncurrency) |
| Booking Type | (bookingtype) |
| Kayak Commission Percentage | (commissionpercentage) |
| Custom Field 1 | (tag1) |
| Custom Field 2 | (tag2) |
E-Commerce
| Variable | Description |
|---|---|
| Order ID/Booking ID | (order_id) (Overrides _corder) |
| Order Total | (order_total) (Overrides _ctotal) |
| Currency | (order_currency) (Overrides _ccurrency) |
Hotel
| Variable | Description |
|---|---|
| Booking Check In Date | (checkin) |
| Booking Check Out Date | (checkout) |
| Booked Property ID | (hid) |
| Number of Travelers | (travelers) |
| Number of Rooms | (rooms) |
Flight
| Variable | Description |
|---|---|
| Itinerary Description | (itin) |
| Origin Airport Code | (origin) |
| Destination Airport Code | (destination) |
| Fare Class | (fareClass) |
| Cabin Type | (cabinType) |
Car
| Variable | Description |
|---|---|
| Pick Up Date | (pickup) |
| Drop Off Date | (dropoff) |
| Pick Up Location ID | (pickupid) |
| Drop Off Location ID | (dropoffid) |
| Car Agency ID | (agency) |
Events
| Variable | Description |
|---|---|
| Confirmation | Confirmation |
| Cancellation | Cancellation |
This page was last updated: November 10, 2026