LINE Tag Setup Guide

This article describes how to set up the LINE tag in your Tealium iQ Tag Management account.

Boost your business growth by finding the right customers on LINE. Reach more audiences and achieve better results by managing campaign objectives, targeting, budget, and measurement anytime through LINE Ads.

Tag Tips

  • Use data mappings to override Configuration and Standard parameters.
  • Supports the following E-Commerce extension values:
    • Type (type)
    • Item Ids (itemIds)
    • Price (price)
    • Currency (currency)
    • Order Id (orderId)

Tag Configuration

Navigate to the Tag Marketplace to add a new tag. Read the Tag Overview article for general instructions on how to add a tag.

When adding the tag, configure the following settings:

  • Tag ID: Required. Your LINE account ID. Your LINE account ID may be set multiple items by concatenating with commas.
  • Customer Type: The customer type. When set, the customer type is added to the tag custom parameters. When empty, the default value is lap.

Load Rules

Load the tag on all pages or set conditions for when your tag will load. For more information about load rules, see the Load Rules documentation.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.

The available categories are:

Configuration parameters

Variable Description
Tag ID (tagId) [String]
Customer Type (customerType) [String]

Standard parameters

Variable Description
Type (type) (Overrides _ctype) [String]
Item Ids (itemIds) (Overrides _cprod) [Array]
Category (category) [String]
Keywords (keywords) [String]
Price (price) (Overrides _csubtotal) [String]
Currency (currency) (Overrides order_currency) [String]
Order Id (orderId) (Overrides _corder) [String]
Start Date (startDate) [String]
End Date (endDate) [String]


Enter the value of the mapped variable needed to trigger the selected Event. If you select CustomEvent, enter a name for the event in the Custom event name field. After you configure the CustomEvent mapping and events are sent to LINE, you can select the specified CustomEvent name when creating custom audiences in the LINE Ads Platform Account.

To map events, refer to Create an Event Mapping.

Variable Description
Page View PageView
Category View CategoryView
View Product ViewProduct
Search Search
Add To Cart AddToCart
Purchase Purchase
Custom Event Custom

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This page was last updated: October 24, 2022