LivePerson LiveEngage 2.0 Tag Setup Guide

Deliver a personalized user experience throughout your customer’s life cycle by proactively engaging visitors with real time solutions for chat, voice and content, plus a full range of open APIs.

Tag tips

Use mapping to override the standard configurations values dynamically.

Current Library Version: 1.10
Uses the following E-Commerce variables
- _corder
- _ctotal
- _ccustid
- _cprodname
- _ccat
- _csku
- _cquan
- _cprice
Market Source - Channel
- 0-Direct
- 1-Search
- 2-Social
- 3-Email
- 4-Referral
- 5-Paid Search
- 6-Display
Service - Status
- 0-Complete
- 1-In Progress
- 2-Approved
- 3-Cancelled
- 4-Not Approved
- 5-Reviewed
- 6-Missing Details
- 7-Closed
- 8-Removed
- 9-Assigned

Tag configuration

Go to the tag marketplace to add a new tag. For more information, see About tags.

When adding the tag, configure the following settings:

Site ID: The site value (for example, 23954343)
Section: Comma-separated list of section values
Allow Mappings:
- True - Allow Site ID to be mapped, library loaded on send
- False - Library is loaded on tag load
Merge E-Commerce:
- True - Use E-Comm extension for basis of all mappings
- False - Does not use the E-Comm Extension as the data base

Data mappings

Data mappings send values from data layer variables to the corresponding variables in the vendor tag. For more information, see About data mappings.

The available categories are:

Standard

Variable	Description
Site ID	(`site`)
Event Type	(`type`)
Section (`section`)	[Array/CSV]
Taglets	(`taglets`)
Page URL	(`page_url`) (Overrides `dom.url`)

Events

To map events, refer to Create an Event Mapping

Variable	Description
Cart (`cart`)	`cart`
Purchase (`purchase`)	`purchase`
Product View (`prodView`)	`prodView`
Customer Info (`ctmrinfo`)	`ctmrinfo`
Marketing Source (`mrktinfo`)	`mrktinfo`
Personal (`personal`)	`personal`
Lead (`lead`)	`lead`
Service (`service`)	`service`
Search (`searchInfo`)	`searchInfo`
Error (`error`)	`error`

E-Commerce

Variable	Description
Order ID	(`order_id`) (Overrides `_corder`)
Order Total	(`order_total`) (Overrides `_ctotal`)
List of Names (`product_name`) (Overrides `_cprodname`)	[Array]
List of SKUs (`product_sku`) (Overrides `_csku`)	[Array]
List of Categories (`product_category`) (Overrides `_ccat`)	[Array]
List of Quantities (`product_quantity`) (Overrides `_cquan`)	[Array]
List of Prices (`product_unit_price`) (Overrides `_cprice`)	[Array]

Cart E-Commerce

Variable	Description
Order Total	(`cart.order_total`) (Overrides `_ctotal`)
List of Names (`cart.product_name`) (Overrides `_cprodname`)	[Array]
List of SKUs (`cart.product_sku`) (Overrides `_csku`)	[Array]
List of Categories (`cart.product_category`) (Overrides `_ccat`)	[Array]
List of Quantities (`cart.product_quantity`) (Overrides `_cquan`)	[Array]
List of Prices (`cart.product_unit_price`) (Overrides `_cprice`)	[Array]

Purchase E-Commerce

Variable	Description
Order ID	(`purchase.order_id`) (Overrides `_corder`)
Order Total	(`purchase.order_total`) (Overrides `_ctotal`)
List of Names (`purchase.product_name`) (Overrides `_cprodname`)	[Array]
List of SKUs (`purchase.product_sku`) (Overrides `_csku`)	[Array]
List of Categories (`purchase.product_category`) (Overrides `_ccat`)	[Array]
List of Quantities (`purchase.product_quantity`) (Overrides `_cquan`)	[Array]
List of Prices (`purchase.product_unit_price`) (Overrides `_cprice`)	[Array]

Prod View E-Commerce

Variable	Description
List of Names (`prodView.product_name`) (Overrides `_cprodname`)	[Array]
List of SKUs (`prodView.product_sku`) (Overrides `_csku`)	[Array]
List of Categories (`prodView.product_category`) (Overrides `_ccat`)	[Array]
List of Prices (`prodView.product_unit_price`) (Overrides `_cprice`)	[Array]

Customer Info

Variable	Description
Customer ID	(`customer_id`) (Overrides `_ccustid`)
Customer Lifecycle Status	(`vi.cstatus`)
Customer Type	(`vi.ctype`)
Financial Balance (`vi.balance`)	[Float]
Social ID	(`vi.socialId`)
Unique Device Or Phone Identifier	(`vi.imei`)
Username	(`vi.userName`)
Company Size (`vi.companySize`)	[Integer]
Company Name	(`vi.accountName`)
Role/Title	(`vi.role`)
Last Payment Date - Day (`vi.lpd_day`)	[Integer]
Last Payment Date - Month (`vi.lpd_month`)	[Integer]
Last Payment Date - Year (`vi.lpd_year`)	[Integer]
Registration Date - Day (`vi.rd_day`)	[Integer]
Registration Date - Month (`vi.rd_month`)	[Integer]
Registration Date - Year (`vi.rd_year`)	[Integer]

Marketing Source

Variable	Description
Channel	(`ms.channel`)
Affiliate	(`ms.affiliate`)
Campaign ID	(`ms.campaignId`)

Personal Info

Variable	Description
First Name	(`per.firstname`)
last Name	(`per.lastname`)
Age	(`per.age`)
Year of Birth	(`per.year`)
Month of Birth	(`per.month`)
Day of Birth	(`per.day`)
Email Address	(`per.email`)
Phone Number	(`per.phone`)
Gender	(`per.gender`)
Company	(`per.company`)
Language	(`per.language`)

Lead

Variable	Description
Topic	(`lead.topic`)
Value	(`lead.value`)
Lead ID	(`lead.id`)

Service

Variable	Description
Topic	(`serv.topic`)
Status	(`serv.status`)
Category	(`serv.category`)
Service ID	(`serv.id`)

Search

Variable	Description
Search Keywords	(`search.keywords`)

Error

Variable	Description
Message	(`err.msg`)
Code	(`err.code`)