---
title: Mapp Intelligence (Legacy Pixel) Tag Setup Guide
description: This article describes how to set up the Mapp Intelligence (Legacy Pixel) tag in your Tealium iQ Tag Management account.
url: https://docs.tealium.com/client-side-tags/mapp-intelligence-tag/
---
Mapp Intelligence offers analysts and marketers in depth analyses and valuable insights of website usage and a deeper understanding of their customers. It provides the necessary information to target audiences with the right message at the right time and in the right channel.
## Tag Tips
* Values added to data mapping will be inserted into the Webtrekk (`wt`) object. For example, use data mappings to set `wt_config.contentId` or `internalSearch` ).
* The Mapp Intelligence tag triggers `formTrackInstall()` automatically by setting a value to **Form HTML ID** (`formTrackInstall`).
* Event tracking can be done with a function call using `utag.link()`.
* The E-Commerce extension is required to automatically set order values.
## Tag Configuration
Go to the tag marketplace to add a new tag. For more information about how to add a tag, see [Manage tags](https://docs.tealium.com/manage-tags/).
When adding the tag, configure the following settings:
* **Library Version**: The library version you are using.
* **Track ID**: ID used to assign requests to an account. Locate your track ID by navigating to **Data Collection** in the Mapp **System Configuration**. If the same information needs to be recorded to multiple accounts, enter the corresponding track IDs of the accounts as a comma-separated list.
* **Track Domain**: Your Mapp Intelligence track domain provided by your account manager.
* **Param First**: Semi-colon separated list of parameters that will be sent first.
* **Domain**: Domain of website being tracked. You can enter multiple domains, separated by a semicolon.
* **Link Tracking**: The Mapp Intelligence tag provides two ways to track HTML links:
* **Link**: All HTML links are automatically tracked when clicked
* **Standard**: All labeled HTML links of a page are tracked when clicked.
* **Link Track Attribute**: Name of the HTML attribute used for link names.
* **Link Track Params**: Name of query string parameters in the link URL that will be used as link name.
* **Link Track Downloads**: Extensions of download files to track. For example, `.zip`, `.rar`, `.doc`
* **Pixel Sampling**: Define whether only every n-th user should be tracked on your page.
* **Force HTTPS**: Select **on** or **off**.
* **Cookie Handling**: Select the cookies you want to use: first-party cookies or third-party cookies.
* **Cookie Domain**
* **mediaCode**: Set **mediaCode** to identify which parameter you will use for standard campaign tracking.
* **mediaCodeCookie**: If the **mediaCode** query parameter is in the address bar (for example, with AJAX-driven websites), set **mediaCodeCookie** to `sid`.
* **WT Object Name**: Name of the WT object. Leave the default of `wt` if using a single Webtrekk instance.
* **Form Tracking**: Enables global form tracking. To enable form tracking for single pages, use **Form HTML ID** in Data Mappings.
* **Request Queue**: Select **on** or **off**.
* **Server to Server Tracking**: Select **on** or **off**.
## Load Rules
Load the tag on all pages or set conditions for when your tag will load. For more information about load rules, see the [Load Rules](https://docs.tealium.com/about-load-rules/) documentation.
## Data Mappings
Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see [data mappings](https://docs.tealium.com/iq-tag-management/data-mappings/manage/).
The available categories are:
### Standard
| Variable | Description |
|:----------------------------------------------------------------------|:----------------|
| WT Object Name (`wt_object_name`) | [String] |
| Request of Obfusacation (`requestObfuscation`) | [Boolean] |
| Secure Configuration (`secureConfig`) | [String] |
| Send via SDK ( `sendViaSDK` ) | [Boolean] |
| Parameters to Include First (`wt_config.paramFirst`) | |
| Ignore Pre-rendering (`wt_config.ignorePrerendering`) | [Boolean] |
| Form Path Analysis (`wt_config.formPathAnalysis`) | [Boolean] |
| tabBrowsing (`wt_config.tabBrowsing`) | [Boolean] |
| globalVisitorIds (`wt_config.globalVisitorIds`) | [Boolean] |
| execCDB (`wt_config.execCDB`) | [Boolean] |
| useCDBCache (`wt_config.useCDBCache`) | [Boolean] |
| useCDBScript (`wt_config.useCDBScript`) | [Boolean] |
| requestLimitAmount (`wt_config.requestLimitAmount`) | |
| requestLimitTime (`wt_config.requestLimitTime`) | |
| Track ID (`wt_config.trackId`) | |
| Track Domain (`wt_config.trackDomain`) | |
| Domain (`wt_config.domain`) | |
| Link Track ( `wt_config.linkTrack` ) | |
| Link Track Attribute (`wt_config.linkTrackAttribute`) | |
| Link Track Params (`wt_config.linkTrackParams`) | |
| Link Track Downloads (`wt_config.linkTrackDownloads`) | [RegExp Object] |
| Link Track Pattern (`wt_config.linkTrackPattern`) | |
| Llink Track Replace (`wt_config.linkTrackReplace`) | |
| Link Track Ignore Pattern (`wt_config.linkTrackIgnorePattern`) | |
| No Delay Link Track Attribute (`wt_config.noDelayLinkTrackAttribute`) | |
| Pixel Sampling (`wt_config.pixelSampling`) | |
| Force HTTPS (`wt_config.forceHTTPS`) | |
| Cookie Handling (`wt_config.cookie`) | |
| Cookie Domain (`wt_config.cookieDomain`) | |
| contentId (`wt_config.contentId`) | |
| Form (`wt_config.form`) | |
| executePluginFunction (`wt_config.executePluginFunction`) | |
| Media Code Cookie (`wt_config.mediaCodeCookie`) | |
| Media Code (`wt_config.mediaCode`) | |
| Custom wt config item (`wt_config.###`) | |
### General
| Variable | Description |
|:-----------------------------------|:-------------|
| Custom Visitor ID | |
| Login Status (`loginStatus`) | |
| URM Categories (`urmCategory.###`) | |
| Email RID (`emailRID`) | |
| Email Opt-In (`emailOptin`) | |
| Gender (`gender`) | |
| Birthday (`birthday`) | [`YYYYMMDD`] |
| Birthday Year (`birthdayJ`) | [`YYYY`] |
| Birthday Month (`birthdayM`) | [`MM`] |
| Birthday Day (`birthdayD`) | |
| CRM Category 1 | |
| CRM Category 2 | |
| CRM Category 3 | |
| CRM Category 4 | |
| CRM Category 5 | |
| CRM Category 6 | |
| CRM Category 7 | |
| CRM Category 8 | |
| CRM Category 9 | |
| CRM Category 10 | |
| Custom Session Parameter 1 | |
| Custom Session Parameter 2 | |
| Custom Session Parameter 3 | |
| Custom Session Parameter 4 | |
| Custom Session Parameter 5 | |
| Custom Session Parameter 6 | |
| Custom Session Parameter 7 | |
| Custom Session Parameter 8 | |
| Custom Session Parameter 9 | |
| Custom Session Parameter 10 | |
### Page Data
| Variable | Description |
|:------------------------------------------------|:------------|
| Page Title (`pageTitle`) | [String] |
| Content ID (`contentId`) | |
| URL Pattern (`pageURLPattern`) | |
| URL Replace (`pageURLReplace`) | |
| Tab Browsing (`tabBrowsing`) | [Boolean] |
| Internal Search (`internalSearch`) | [String] |
| Number of Search Result (`numberSearchResults`) | [Number] |
| Error Messages (`errorMessages`) | [String] |
| Page Type (`pageType`) | [String] |
| Page Length (`pageLength`) | [String] |
| Article Title (`articleTitle`) | [String] |
| Days Since Publication (`daysSincePublication`) | [Number] |
| Paywell Calls (`paywell`) | [String] |
| Content Tags (`contentTags`) | [String] |
| Content Group 1 | |
| Content Group 2 | |
| Content Group 3 | |
| Content Group 4 | |
| Content Group 5 | |
| Content Group 6 | |
| Content Group 7 | |
| Content Group 8 | |
| Content Group 9 | |
| Content Group 10 | |
| Content Group 11 | |
| Content Group 12 | |
| Content Group 13 | |
| Content Group 14 | |
| Content Group 15 | |
| Content Group 16 | |
| Content Group 17 | |
| Content Group 18 | |
| Content Group 19 | |
| Content Group 20 | |
| Content Group 21 | |
| Content Group 22 | |
| Content Group 23 | |
| Content Group 24 | |
| Content Group 25 | |
| Custom Parameter 1 | |
| Custom Parameter 2 | |
| Custom Parameter 3 | |
| Custom Parameter 4 | |
| Custom Parameter 5 | |
| Custom Parameter 6 | |
| Custom Parameter 7 | |
| Custom Parameter 8 | |
| Custom Parameter 9 | |
| Custom Parameter 10 | |
| Custom Parameter 11 | |
| Custom Parameter 12 | |
| Custom Parameter 13 | |
| Custom Parameter 14 | |
| Custom Parameter 15 | |
| Custom Parameter 16 | |
| Custom Parameter 17 | |
| Custom Parameter 18 | |
| Custom Parameter 19 | |
| Custom Parameter 20 | |
| Custom Parameter 21 | |
| Custom Parameter 22 | |
| Custom Parameter 23 | |
| Custom Parameter 24 | |
| Custom Parameter 25 | |
| Custom Parameter 26 | |
| Custom Parameter 27 | |
| Custom Parameter 28 | |
| Custom Parameter 29 | |
| Custom Parameter 30 | |
| Custom Parameter 31 | |
| Custom Parameter 32 | |
| Custom Parameter 33 | |
| Custom Parameter 34 | |
| Custom Parameter 35 | |
| Custom Parameter 36 | |
| Custom Parameter 37 | |
| Custom Parameter 38 | |
| Custom Parameter 39 | |
| Custom Parameter 40 | |
| Custom Parameter 41 | |
| Custom Parameter 42 | |
| Custom Parameter 43 | |
| Custom Parameter 44 | |
| Custom Parameter 45 | |
| Custom Parameter 46 | |
| Custom Parameter 47 | |
| Custom Parameter 48 | |
| Custom Parameter 49 | |
| Custom Parameter 50 | |
### Search & Form Tracking
| Variable | Description |
|:---------------------------------------------------|:-----------------|
| Form (`form`) | [`0`/`1`] |
| Form Attribute (`formAttribute`) | [String] |
| Form Value Attribute (`formValueAttribute`) | [String] |
| Form Field Attribute (`formFieldAttribute`) | [String] |
| Full Content Form Tracking (`formFullContent`) | [Array] |
| Form Path Analysis (`formPathAnalysis`) | [`true`/`false`] |
| Anonymous Form Tracking (`formAnonymous`) | [`0`/`1`] |
| Form Field Default Value (`formFieldDefaultValue`) | [String] |
| Form HTML ID (`formTrackInstall`) | |
### Click Tracking
| Variable | Description |
|:------------------------------------------------------------|:----------------|
| Link Track (`linkTrack`) | [link/standard] |
| Link Track Attribute (`linkTrackAttribute`) | [String] |
| Link Track Pattern (`linkTrackPattern`) | [RegExp Object] |
| Link Track Ignore Pattern (`linkTrackIgnorePattern`) | [String] |
| Link Track Replace (`linkTrackReplace`) | [String] |
| Link Track Downloads (`linkTrackDownloads`) | [Array] |
| Delay Link Track (`delayLinkTrack`) | [true/false] |
| Delay Link Track Time (`delayLinkTrackTime`) | [Number] |
| No Delay Link Track Attribute (`noDelayLinkTrackAttribute`) | [String] |
| Link Track Params | |
| Link ID for custom utag.link tracking (`linkId`) | |
### Campaign Tracking
| Variable | Description |
|:--------------------------------------|:------------|
| Media Code (`mediaCode`) | |
| Media Code Cookie (`mediaCodeCookie`) | |
| Campaign ID (`campaignId`) | |
| Campaign Action (`campaignAction`) | |
| Custom Campaign Parameter 1 | |
| Custom Campaign Parameter 2 | |
| Custom Campaign Parameter 3 | |
| Custom Campaign Parameter 4 | |
| Custom Campaign Parameter 5 | |
| Custom Campaign Parameter 6 | |
| Custom Campaign Parameter 7 | |
| Custom Campaign Parameter 8 | |
| Custom Campaign Parameter 9 | |
| Custom Campaign Parameter 10 | |
### Server Tracking
| Variable | Description |
|:------------------------------------------------------------------|:-----------------|
| Send Via Server Activated (`sendViaServerActivated`) | [`true`/`false`] |
| Send Via Server Domain (`sendViaServerDomain`) | [String] |
| Send Via Server Path (`sendViaServerPath`) | [String] |
| Send Via Server Dropped Requests (`sendViaServerDroppedRequests`) | |
| Send Via Server Blacklist (`sendViaServerBlacklist`) | |
### Cookies
| Variable | Description |
|:---------------------------------------------|:------------|
| Update Cookie (`updateCookie`) | [Boolean] |
| Cookie Secure (`cookieSecure`) | [Boolean] |
| Cookie Ever ID Timeout (`cookieEidTimeout`) | [Number] |
| Validate Ever ID (`validateEverId`) | [Boolean] |
| Cookie OptOut Name (`optoutName`) | [String] |
| Cookie OptOut Time Frame (`optoutTimeFrame`) | |
### Request Queue
| Variable | Description |
|:----------------------------------------------------------|:------------|
| Request Queue Activated (`requestQueueActivated`) | [Boolean] |
| requestQueueResendInterval (`requestQueueResendInterval`) | [Number] |
| Reqquest Queue TTL (`requestQueueTTL`) | [Number] |
| Request Queue Size (`requestQueueSize`) | [Boolean] |
### Anonymous Tracking
| Variable | Description |
|:----------------------------------------------------------------------|:------------|
| Enable Anonymous Function (`enableAnonymousFunction`) | [Boolean] |
| Anonymous Opt In (`anonymousOptIn`) | [Boolean] |
| Anonymous Cookie Name (`anonymousCookieName`) | [String] |
| Suppress Identification Parameter (`suppressIdentificationParameter`) | [Array] |
### E-Commerce
| Variable | Description |
|:----------------------------------------|:--------------------------------------------------------------|
| Order ID (`order_id`) | (Overrides `_corder` ) |
| Order Total (`order_total`) | (Overrides `_ctotal` ) |
| Currency (`order_currency`) | (Overrides `_ccurrency` ) |
| Coupon Value (`order_couponValue`) | |
| List of Names (`product_name`) | [Array]
(Overrides `_cprodname` ) |
| List of Quantities (`product_quantity`) | [Array]
(Overrides `_cquan` ) |
| List of Prices (`product_unit_price`) | [Array]
(Overrides `_cprice` ) |
| productCategory (`product_category`) | [Array]
List of Categories
(Overrides `_ccat` ) |
| productCategory (`product_brand`) | [Array]
List of Brands
(Overrides `_cbrand` ) |
| productCategory (`product_subcategory`) | [Array]
List of Sub Categories
(Overrides `_ccat2` ) |
| Product Status (`productStatus`) | |
| Payment Method (`paymentMethod`) | [String] |
| Shipping Service (`shippingService`) | [String] |
| Shipping Speed (`shippingSpeed`) | [String] |
| Shipping Costs (`shippingCosts`) | [Number] |
| Gross Margin (`grossMargin`) | [Number] |
| Order Status (`orderStatus`) | [String] |
| Product Variant (`productVariant`) | [String] |
| Product Sold Out (`productSoldOut`) | [`0`/`1`] |
| Product Category 1 | |
| Product Category 2 | |
| Product Category 3 | |
| Product Category 4 | |
| Product Category 5 | |
| Product Category 6 | |
| Product Category 7 | |
| Product Category 8 | |
| Product Category 9 | |
| Product Category 10 | |
| Product Category 11 | |
| Product Category 12 | |
| Product Category 13 | |
| Product Category 14 | |
| Product Category 15 | |
| Product Category 16 | |
| Product Category 17 | |
| Product Category 18 | |
| Product Category 19 | |
| Product Category 20 | |
| Product Category 21 | |
| Product Category 22 | |
| Product Category 23 | |
| Product Category 24 | |
| Product Category 25 | |
| Custom E-Commerce Parameter 1 | |
| Custom E-Commerce Parameter 2 | |
| Custom E-Commerce Parameter 3 | |
| Custom E-Commerce Parameter 4 | |
| Custom E-Commerce Parameter 5 | |
| Custom E-Commerce Parameter 6 | |
| Custom E-Commerce Parameter 7 | |
| Custom E-Commerce Parameter 8 | |
| Custom E-Commerce Parameter 9 | |
| Custom E-Commerce Parameter 10 | |
| Custom E-Commerce Parameter 11 | |
| Custom E-Commerce Parameter 12 | |
| Custom E-Commerce Parameter 13 | |
| Custom E-Commerce Parameter 14 | |
| Custom E-Commerce Parameter 15 | |
| Custom E-Commerce Parameter 16 | |
| Custom E-Commerce Parameter 17 | |
| Custom E-Commerce Parameter 18 | |
| Custom E-Commerce Parameter 19 | |
| Custom E-Commerce Parameter 20 | |
| Custom E-Commerce Parameter 21 | |
| Custom E-Commerce Parameter 22 | |
| Custom E-Commerce Parameter 23 | |
| Custom E-Commerce Parameter 24 | |
| Custom E-Commerce Parameter 25 | |
| Custom E-Commerce Parameter 26 | |
| Custom E-Commerce Parameter 27 | |
| Custom E-Commerce Parameter 28 | |
| Custom E-Commerce Parameter 29 | |
| Custom E-Commerce Parameter 30 | |
| Custom E-Commerce Parameter 31 | |
| Custom E-Commerce Parameter 32 | |
| Custom E-Commerce Parameter 33 | |
| Custom E-Commerce Parameter 34 | |
| Custom E-Commerce Parameter 35 | |
| Custom E-Commerce Parameter 36 | |
| Custom E-Commerce Parameter 37 | |
| Custom E-Commerce Parameter 38 | |
| Custom E-Commerce Parameter 39 | |
| Custom E-Commerce Parameter 40 | |
| Custom E-Commerce Parameter 41 | |
| Custom E-Commerce Parameter 42 | |
| Custom E-Commerce Parameter 43 | |
| Custom E-Commerce Parameter 44 | |
| Custom E-Commerce Parameter 45 | |
| Custom E-Commerce Parameter 46 | |
| Custom E-Commerce Parameter 47 | |
| Custom E-Commerce Parameter 48 | |
| Custom E-Commerce Parameter 49 | |
| Custom E-Commerce Parameter 50 | |