Marin Software Tag Setup Guide

Tag Specifications and Requirements

Specifications

Name: Marin Software

Vendor: Marin Software

Type: Search

Required

Services: Marin Software Account

Configurations:

• Client ID

Tag Configuration in Tealium iQ

1. Adding the Tag

Tealium iQ’s Tag marketplace offers a wide variety of tags. Click here to learn how to add a Tag to your profile.

2. Configuring the Tag

1. Title (Required): Enter a descriptive title to identify the tag instance.
2. Client ID (Required): Enter the client ID assigned to you by Marin Software.

3. Applying Load Rules

Load Rules determine when and where to load an instance of this tag. The Load on All Pages rule is the default Load Rule. To load this tag on a specific page, create a new load rule with the relevant conditions.

Best Practice: Create a load rule to load this tag on order confirmation pages only. Moreover, make certain you only load 1 instance of this tag on the order confirmation page. Loading multiple instances on the same page will cause the Marin Software tag to fail.

4. Setting up Mappings

Mapping is the simple process of sending data from a data source, in your Data Layer, to the matching destination variable of the vendor tag.

This tag requires that you add and configure the E-Commerce extension. The following data points are automatically sent to Marin by the E-Commerce extension. Mapping to these destinations in the Mappings Toolbox overrides the E-Commmerce mappings, where applicable.

• convType The E-Commerce extension’s _ctype variable maps to this destination. This data point identifies the cart or order type.

• orderid The E-Commerce extension’s _corder variable maps to this destination. This data point identifies the ID of the order.

• category The E-Commerce extension’s _ccat variable maps to this destination. This data point identifies the product’s category.

• currency The E-Commerce extension’s _ccurrency variable maps to this destination. This data point identifies the order’s currency type.

• product The E-Commerce extension’s _cprod variable maps to this destination. This variable does not show up in the Mappings Toolbox as a destination. To map to this, you must manually enter product into the mapping field. This is the list of products ordered.

• quantity The E-Commerce extension’s _cquan variable maps to this destination. This variable does not show up in the Mappings Toolbox as a destination. To map to this, you must manually enter quantity into the mapping field. This is the quantities of products ordered.

• price The E-Commerce extension’s _cprice variable maps to this destination. This variable does not show up in the Mappings Toolbox as a destination. To map to this, you must manually enter price into the mapping field. This is the list of product prices.

Deprecated Mappings

• Affiliation This destination is deprecated in the most recent Marin Software tag template. Mapping to this destination does nothing.

Vendor Documentation

• Marin Software