---
title: MediaMath Tag Setup Guide
description: This article describes how to set up the MediaMath tag.
url: https://docs.tealium.com/client-side-tags/mediamath-tag-basic-configuration/
---
## Prerequisites

* MediaMath Account

## Tag Configuration

First, go to the tag marketplace and add the MediaMath (Adroit Digital) Tag to your profile (See [Add a tag](https://docs.tealium.com/manage-tags/#add-a-tag)).

After adding the Tag, configure the below settings:

1. **Title**: Enter a descriptive title to identify the Tag instance.
1. **Advertiser ID**: Enter the advertiser identifier you received from MediaMath.
1. **Pixel ID**(formerly Event ID): Enter the pixel identifier you received from MediaMath.
1. **Tag Type**: Choose the type of MediaMath pixel you are loading. The default selection is Image.


<blockquote>
Use Data Mappings (listed below) if you prefer to set these values dynamically. But remember, mapping will take precedence over the values supplied in the Tag fields.
</blockquote>


### Load Rules

[Load Rules](https://docs.tealium.com/about-load-rules/) determine when and where to load an instance of this Tag on your site. You may load this on all pages of your site using the default **All Pages** rule. Or create and apply custom Load Rules if you want to load it on specific pages only.

### Data Mappings

Mapping is the process of sending data from a [Data Layer Variable](https://docs.tealium.com/data-layer-variables/) to the corresponding destination variable of the vendor Tag. For instructions on how to map a Variable to a Tag destination, see [Data Mappings](https://docs.tealium.com/iq-tag-management/data-mappings/manage/).

The destination variables for the MediaMath Tag are built into its Data Mapping tab. Available categories are:

#### Standard

|Tag Destination| Description|
|---| ---|
|Tag Type| Type of MediaMath pixel you are loading. |
|Pixel ID (formerly Event ID)| Pixel identifier you received from MediaMath|
|Advertising ID| Advertiser identifier you received from MediaMath|
|Hashed Customer Email| Hashed email address of the customer|
|Hashed User/Customer ID| Hashed identifier assigned to the customer |
|v1 through v3| Map additional data to these destinations|
|v.n| Use this for mapping to v4 and higher. Replace `n` with any number above 3.|
|s1 through s3| Map additional data to these destinations. If you're using MediaMath for conversion tracking, you can map e-commerce data to these destinations|
|s.n| Use this for mapping to s4 and higher. Replace `n` with any number above 3.|