Mixpanel Tag Setup Guide

This article describes how to set up the Mixpanel tag.

Tag Tips

Use mapping to:
- Dynamically override the standard token value
- Configure event triggers
- Send required and optional event parameters
For more information, see the Mixpanel Implementation Guide.

Tag Configuration

First, go to Tealium’s tag marketplace and add the Mixpanel tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

Token
- An alphanumeric value

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:

Standard

Variable	Description
Token	Alphanumeric token

Events

To map events, refer to Create an Event Mapping.

Variable	Description
`add_group`	Add Group
`alias`	Alias
`clear_opt_in_out_tracking`	Clear Opt in Opt out Tracking
`disable`	Disable
`get_config`	Get Config
`get_distinct_id`	Get Distinct ID
`get_group`	Get Group
`get_property`	Get Property
`has_opted_in_tracking`	Has Opted in Tracking
`has_opted_out_tracking`	Has Opted out Tracking
`identify`	Identify
`init`	Init
`opt_in_tracking`	Opt in Tracking
`opt_out_tracking`	Opt out Tracking
`push`	Push
`register`	Register
`register_once`	Register Once
`remove_group`	Remove Group
`reset`	Reset
`set_config`	Set Config
`set_group`	Set Group
`time_event`	Time Event
`track`	Track
`track_forms`	Track Forms
`track_links`	Track Links
`track_with_groups`	Track with Groups
`unregister`	Unregister

People Events

To map events, refer to Create an Event Mapping.

Variable	Description
`people.append`	Append
`people.clear_charges`	Clear Charges
`people.delete_user`	Delete User
`people.increment`	Increment
`people.remove`	Remove
`people.set`	Set
`people.set_once`	Set Once
`people.track_charge`	Track Charge
`people.union`	Union
`people.unset`	Unset

Group Events

To map events, refer to Create an Event Mapping.

Variable	Description
`group.remove`	Remove
`group.set`	Set
`group.set_once`	Set Once
`group.union`	Union
`group.unset`	Unset

MNTN Smarter Pixel

Microsoft Advertising Universal Event Tracking (UET)

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This page was last updated: June 10, 2022