Mixpanel Tag Setup Guide
This article describes how to set up the Mixpanel tag.
Tag Tips
Use mapping to:
- Dynamically override the standard token value
- Configure event triggers
- Send required and optional event parameters
For more information, see the Mixpanel Implementation Guide.
Tag Configuration
First, go to Tealium’s tag marketplace and add the Mixpanel tag (Learn more about how to add a tag).
After adding the tag, configure the following settings:
- Token
- An alphanumeric value
Data Mappings
Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.
The available categories are:
Standard
| Variable | Description |
|---|---|
| Token | Alphanumeric token |
Events
To map events, refer to Create an Event Mapping.
| Variable | Description |
|---|---|
add_group | Add Group |
alias | Alias |
clear_opt_in_out_tracking | Clear Opt in Opt out Tracking |
disable | Disable |
get_config | Get Config |
get_distinct_id | Get Distinct ID |
get_group | Get Group |
get_property | Get Property |
has_opted_in_tracking | Has Opted in Tracking |
has_opted_out_tracking | Has Opted out Tracking |
identify | Identify |
init | Init |
opt_in_tracking | Opt in Tracking |
opt_out_tracking | Opt out Tracking |
push | Push |
register | Register |
register_once | Register Once |
remove_group | Remove Group |
reset | Reset |
set_config | Set Config |
set_group | Set Group |
time_event | Time Event |
track | Track |
track_forms | Track Forms |
track_links | Track Links |
track_with_groups | Track with Groups |
unregister | Unregister |
People Events
To map events, refer to Create an Event Mapping.
| Variable | Description |
|---|---|
people.append | Append |
people.clear_charges | Clear Charges |
people.delete_user | Delete User |
people.increment | Increment |
people.remove | Remove |
people.set | Set |
people.set_once | Set Once |
people.track_charge | Track Charge |
people.union | Union |
people.unset | Unset |
Group Events
To map events, refer to Create an Event Mapping.
| Variable | Description |
|---|---|
group.remove | Remove |
group.set | Set |
group.set_once | Set Once |
group.union | Union |
group.unset | Unset |
This page was last updated: June 10, 2022