Neustar IDMP Site Activity Tag Setup Guide
This article describes how to set up the Neustar Identity Management Platform (IDMP) Site Activity tag.
Use the Neustar IDMP Site Activity tag to track user behavior on your websites, such as conversion events.
Tag tips
- Select the Pixel Type in the tag configuration to load the correct script type.
- Use mappings to override and dynamically set the tag configurations.
Tag configuration
Navigate to the Tag Marketplace to add a new tag. For more information, see About tags.
When adding the tag, configure the following settings:
- Neustar Tag ID: The numerical value of your Neustar IDMP tag.
- Pixel Type: Choose between generating an image or an iframe tag type.
Load rules
Load the tag on all pages or set conditions for when your tag will load. For more information, see About load rules.
Data mappings
Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For more information, see About data mappings.
The available categories are:
Configuration
| Variable | Type | Description |
|---|---|---|
pixelId |
String | Pixel ID |
pixelType |
String | Pixel type |
Standard
| Variable | Type | Description |
|---|---|---|
che |
String | Cache buster |
rev |
Number | Revenue |
cur |
String | Currency code |
qty |
Number | Order count |
type |
String | Type |
ord |
String | Order ID |
uid |
String | Third-party user ID |
dedup |
String | Deduplication ID |
ip |
String | IP Address |
This page was last updated: August 8, 2023