Neustar PageAdvisor Tag Setup Guide
This article describes how to configure the Neustar PageAdvisor tag.
Tag tips
- Use mapping to override the standard configuration values dynamically.
- Use custom variables to assign dynamic values.
Tag configuration
Go to the tag marketplace to add a new tag. For more information, see About tags.
When adding the tag, configure the following settings:
- Service ID (sid): A 10-digit numeric value that allows Neustar to identify the client (for example,
9876543210). - Page Reference (page): A reference used by the client to indicate which page a user is on (for example,
http://www.neustar.biz).
Load rules
Load the tag on all pages or set conditions for when your tag will load. For more information, see About load rules.
Data mappings
Data mappings send values from data layer variables to the corresponding variables in the vendor tag. For more information, see About data mappings.
The available categories are:
Standard
| Variable | Description |
|---|---|
service_id | Service ID |
page_ref | Page reference |
cv1 | Custom variable |
This page was last updated: November 10, 2026