NextDoor Conversion Pixel

Use the Nextdoor Conversion Pixel to accurately measure conversions that can be attributed to your ads on Nextdoor. The Nextdoor Pixel is key to understanding your campaign’s Cost Per Action (CPA). Additionally, it allows you to optimize your targeting and creative strategy, which will ultimately lead to a more effective Return on Investment (ROI).

Tag tips

• Use mappings to override Standard parameters.
• Supported E-Commerce extension parameters.

Tag configuration

Navigate to the Tag Marketplace to add a new tag. For more information, see About tags.

When adding the tag, configure the following settings:

• Pixel ID: Your NextDoor Pixel ID.
• Auto Page View: Automatically create a trigger for page views.
• Auto Purchase Event: Automatically create a trigger for purchase events.

Load rules

Load the tag on all pages or set conditions for when your tag will load. For more information, see About load rules.

Data mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For more information, see About data mappings.

The available categories are:

Configurations

User

E-Commerce

Events

To map events, refer to Create an Event Mapping