Nielsen Digital Content Ratings (DCR) - Page Measurement Tag Setup Guide

This article describes how to configure the Nielsen Digital Content Ratings (DCR) - Page Measurement tag in your iQ Tag Management (TiQ) account.

Tag Configuration

First, go to Tealium’s Tag Marketplace and add the Nielsen Digital Content Ratings (DCR) - Page Measurement Tag to your profile (how to add a Tag?).

After adding the Tag, configure the below settings:

  1. Client ID: Your Nielsen client identifier. This is passed to Nielsen in the nol_ci key.
  2. Sub-brand ID: Your Nielsen Sub-brand ID. This is passed to Nielsen in the nol_vc key.
  3. App ID: Unique Nielsen ID assigned to player/site. This is passed to Nielsen in the nol_apid key.
  4. Publisher Name: User-defined string value for identifying your player/site. This is passed to Nielsen in the nol_apn key.
  5. Collection Environment: Location of Nielsen Collection Environment. This is passed to Nielsen in the nol_sfcode key.
  6. Use Path for Site Section: When set to yes, the first folder in the web page’s path is used for Site Section. If the first folder is absent or not available, the Site Section value will default to home. The Site Section value can also be configured through Data Mappings (see below).

Site Section reporting is limited to a maximum of 25 unique values.

Load Rules

Load Rules determine when and where to load an instance of this tag on your site.

Recommended Load Rule: Load on all pages.

Data Mappings

Mapping is the process of sending data from a Data Layer Variable to the corresponding destination variable of the vendor Tag. For instructions on how to map a Variable to a Tag destination, see Data Mappings.

The destination variables for the Nielsen Digital Content Ratings (DCR) - Page Measurement Tag are built into its Data Mapping tab. Available categories are:

Standard

Destination Name Description
Client ID Nielsen Client ID. Overrides the value set in the Vendor Configuration. See Tag Configuration above for details.
Sub-brand ID Nielsen Sub-brand ID. Overrides the value set in the Vendor Configuration. See Tag Configuration above for details.
Site Section Allows you to send custom site sections (limited to a maximum of 25 unique values). This is passed to Nielsen in the nol_assetname key. If the mapping returns an empty value, then Site Section will be set to the default value of home. NOTE: If you are mapping to this destination, be sure to turn off the Use Path for Site Section toggle in the Tag settings.
Custom Segment A Custom Segment reporting is limited to a maximum of 25 unique values across custom segments A, B, and C (nol_segA + nol_segB + nol_segC <= 25). This passed to Nielsen in the nol_segA key.
Custom Segment B Custom Segment reporting is limited to a maximum of 25 unique values across custom segments A, B, and C (nol_segA + nol_segB + nol_segC <= 25). This passed to Nielsen in the nol_segB key.
Custom Segment C Custom Segment reporting is limited to a maximum of 25 unique values across custom segments A, B, and C (nol_segA + nol_segB + nol_segC <= 25). This passed to Nielsen in the nol_segC key.

Vendor Documentation

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This page was last updated: August 24, 2017