OpenAI Measurement Pixel Tag

OpenAI Measurement Pixel lets you measure conversions and customer actions on your website to optimize OpenAI ad campaigns.

Tag tips

• Use the Events tab to wire a data layer variable to one of the OpenAI event types. The tag fires one measurement per matched trigger.
• Use the Configuration tab to override Pixel ID or Custom SDK URL per-fire (for example, multi-brand profiles). Use the General tab for event-level options and consent, and the E-Commerce tab for order totals, currency, and per-product arrays. Use the Event-specific Parameters tab to override either for a single event.
• Global values are automatically filtered per event. For example, plan_id is attached only to subscription_created, trial_started, and custom events.
• Page views and purchases auto-fire by default. Disable via the Auto Page View and Auto Order Created options.
• Supports these E-Commerce extension parameters:
  • Sub Total (_csubtotal)
  • Currency (_ccurrency)
  • Order ID (_corder)
  • List of Product IDs (_cprod)
  • List of Product Names (_cprodname)
  • List of Categories (_ccat)
  • List of Quantities (_cquan)
  • List of Prices (_cprice)
• Amount and Product Amount are mapped in major units (for example, 129.99). The tag converts to integer minor units per the OpenAI API.
• When Product Type is unmapped, contents default to product so every call passes vendor validation.
• To fire a custom OpenAI event, select Custom on the Events or Event-specific Parameters tab and enter the vendor event name in the field that appears. Any event name mapped here that is not in the OpenAI standard list is auto-routed as a custom event with that name.
• Obtain your Pixel ID from your OpenAI account team. Self-serve provisioning via OpenAI Ads Manager is not supported.
• Respects the Tealium consent state via utag.gdpr.getConsentState() and skips firing when consent is denied. Map the Consent destination to forward grant or revoke directly to the OpenAI SDK.
• Do not send User Object fields (email, phone, IP, and so on).

Tag configuration

Go to the tag marketplace to add a new tag. For more information, see About tags.

When adding the tag, configure the following settings:

• Pixel ID: Your OpenAI Pixel ID. Obtain this value from your OpenAI account team.
• Debug Mode: Enable OpenAI SDK debug logging in the browser console.
• Custom SDK URL: (Optional) Override base URL.
• Auto Page View: Auto-queue page_viewed on every Tealium view event (default true). Skips if page_viewed is already queued from an explicit Events tab trigger.
• Auto Order Created: Auto-queue order_created when the E-Commerce extension has populated _corder and order_created is not already queued (default true).

Load rules

Load the tag on all pages or set conditions for when your tag will load. For more information, see About load rules.

Data mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For more information, see About data mappings.

The available categories are:

Configuration

General

E-Commerce

Event-specific Parameters

To map events, refer to Create an Event Mapping