Pardot Tag Set Up Guide

This article describes how to set up the Pardot tag in your Tealium iQ Tag Management account.

Tag tips

  • Use mapping to override the standard config values dynamically.

Tag configuration

Navigate to the Tag Marketplace to add a new tag. Read the Tag Overview article for general instructions on how to add a tag.

When adding the tag, configure the following settings:

  • Account ID: An integer value (i.e. 123456)
  • Campaign ID: An integer value (i.e. 123456)

Data mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:


Variable Description
piAId Sets your pardot account ID
piCId Sets your pardot campaign ID

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This page was last updated: July 24, 2020