Pardot Tag Set Up Guide

Tag tips

• Use mapping to override the standard config values dynamically.

Tag configuration

Navigate to the Tag Marketplace to add a new tag. Read the Tag Overview article for general instructions on how to add a tag.

When adding the tag, configure the following settings:

• Account ID: An integer value (i.e. 123456)
• Campaign ID: An integer value (i.e. 123456)

Data mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:

Standard