This article describes how to set up the Pardot tag in your Tag Management account.
Tag tips
- Use mapping to override the standard config values dynamically.
Tag configuration
Go to the tag marketplace to add a new tag. For more information, see About tags.
When adding the tag, configure the following settings:
- Account ID: An integer value. For example:
123456. - Campaign ID: An integer value. For example:
123456.
Data mappings
Data mappings send values from data layer variables to the corresponding variables in the vendor tag. For more information, see About data mappings.
The available categories are:
Standard
| Variable | Description |
|---|---|
| piAId | Sets your pardot account ID |
| piCId | Sets your pardot campaign ID |
This page was last updated: November 10, 2026