Pardot Tag Set Up Guide

Tag tips

• Use mapping to override the standard config values dynamically.

Tag configuration

Go to the tag marketplace to add a new tag. For more information about how to add a tag, see Manage tags.

When adding the tag, configure the following settings:

• Account ID: An integer value. For example: 123456.
• Campaign ID: An integer value. For example: 123456.

Data mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:

Standard