PulsePoint HCP365 Pixel Tag Setup Guide

This article describes how to set up the PulsePoint HCP365 Pixel tag.

HCP365, the first self-serve product under the Signal platform, uncovers who, how, and when your HCP audience organically engages with branded digital touch points at the NPI-level. The HCP365 Pixel will send page-level information into your PulsePoint system.

Tag Tips

  • Use mappings to override Standard parameters.

Tag Configuration

Navigate to the Tag Marketplace to add a new tag. Read the Tag Overview article for general instructions on how to add a tag.

When adding the tag, configure the following settings:

  • PulsePoint Container Pixel: PulsePoint container pixel that is unique to each client
  • Token: PulsePoint internal identifier for a brand (for example, Merck advertiser has multiple brands so multiple tokens)

Load Rules

Load the tag on all pages or set conditions for when your tag will load. For more information about load rules, see the Load Rules documentation.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.

The available categories are:

Standard

Variable Description
PulsePoint container pixel (p) String
Token (token) String
Base Url (base_url) String
CCPA Opt-Out (us_privacy) (Required) String
URL of the page the tag was fired (url) (Required) String
Referrer of the page (rr) (Required) String
Additional parameters for passing additional information to the pixel (param1) String
Additional parameters for passing additional information to the pixel (param2) String
Additional parameters for passing additional information to the pixel (param3) String
Additional parameters for passing additional information to the pixel (param4) String
Additional parameters for passing additional information to the pixel (param5) String
Form details if tag is fired on form submission (frmtext) String
Link text of the link being clicked or document name of the document being downloaded (clktext) String

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This page was last updated: October 26, 2021