Quantcast Easy Tag for Advertise Setup Guide
This article describes how to set up the Quantcast Easy Tag for Advertise in your Tag Management account.
Tag tips
Use mappings to:
- Dynamically override the standard configuration value for account.
- Dynamically override the E-Commerce extension values.
- Pass any
_fplabel as part of_qevents. - Pass any freeform label (
mylabel). - Mapping arrays to freeform labels will be handled according to Quantcast documentation.
Supports the following E-Commerce extension parameters:
- Order ID (
_corder) - Order Subtotal (
_csubtotal)
- Order ID (
Tag configuration
Go to the tag marketplace to add a new tag. For more information, see About tags.
When adding the tag, configure the following settings:
- Account Code
- Account Code (P-code).
- A 13-character, case sensitive, alpha-numeric code that begins with
p-. - Contact your Quantcast representative if you have questions.
Data mappings
Data mappings send values from data layer variables to the corresponding variables in the vendor tag. For more information, see About data mappings.
The available categories are:
Standard
| Variable | Description |
|---|---|
qacct |
|
_fp.event |
|
_fp.channel |
|
_fp.subchannel |
|
_fp.customer |
|
_fp.pcat |
|
mylabel |
|
E-Commerce
| Variable | Description |
|---|---|
orderid |
|
revenue |
|
This page was last updated: November 10, 2026