Rakuten Advertising Tag Setup Guide

Tag tips

If you paste the affiliateConfig object in the Extract From Code field, the tag automatically populates ranMID, discountType, and includeStatus parameters.
Conversion fires when Order ID is set.
Affiliate functionality is only available when Allow Commission is set to True.
Supports these E-Commerce extension parameters:
- Order ID (_corder)
- Sub Total (_csubtotal)
- Tax Amount (_ctax)
- Currency (_ccurrency)
- Promo Code (_cpromo)
- Customer ID (_ccustid)
- List of Product IDs (_cprod)
- List of Names (_cprodname)
- List of Quantities (_cquan)
- List of Prices (_cprice)
- List of Discounts (_cpdisc)

Tag configuration

First, go to Tealium’s tag marketplace and add the Rakuten Marketing tag . For more information, see Manage tags.

After adding the tag, configure the following settings:

Tracking Key: Your site-specific tracking key issued by your Rakuten Marketing integration contact.
Rakuten Affiliate Merchant ID: A 4 or 5-digit merchant ID.
Tax Rate: Tax rate as a percentage value. For example, 20 for UK VAT of 20%.
Rakuten Display Merchant ID: * A 4-digit merchant ID.
Rakuten Search Merchant ID: Search Config rsMID (rsMID).
Conversion Type: The default value is sale, but can be set to anything.
Discount Type: The discount type for affiliate sales. The default value is amount, but can be set to percentage.
Include Status: Whether to include the order status in the tag. The default value is true.

Data mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.

The available categories are:

Standard

Variable	Description
`trackingKey`	Tracking Key
`siteSection`	Site Section
`conversionType`	Conversion Type
`customerStatus`	Customer Status
`discountAmount`	Discount Amount
`optionalData`	Optional Data

E-Commerce

Variable	Description
`order_id`	Order ID. Overrides `_corder` .
`order_subtotal`	Sub Total. Overrides `_csubtotal`.
`order_tax`	Tax Amount. Overrides `_ctax`.
`order_currency`	Currency. Overrides `_ccurrency`.
`order_coupon_code`	Promo Code. Overrides `_cpromo`.
`order_consumed`	Consumed.
`order_shipped_country`	Order Shipped Country.
`order_status`	Order Status. Values are: Existing Returning New
`order_shipped`	Order Shipped.
`order_site_name`	Site Name.
`customer_id`	Customer ID. Overrides `_ccustid`.
`customer_score`	Customer Score.
`customer_country`	Customer Country. Overrides `_ccountry`. Used in place of `order_shipped_country` if `order_shipped_country` is not provided.
`product_id`	Array List of Product IDs. Used in place of `product_sku` if `product_sku` is not provided. Overrides `_cprod`.
`product_name`	Array List of Names. Overrides `_cprodname`.
`product_quantity`	Array List of Quantities. Overrides `_cquan` .
`product_sku`	Array List of SKUs. Overrides `_csku`.
`product_unit_price`	Array List of Prices. Overrides `_cprice`.
`product_discount`	Array List of Discounts. Overrides `_cpdisc`.
`product_brand`	Array List of Brands. Overrides `_cbrand`.
`product_category`	Array List of Categories. Overrides `_ccat` .
`product_category_id`	Array List of Category IDs.
`product_coupon`	Array List of Coupons.
`product_is_clearance`	Array List of Clearance Statuses.
`product_is_sale`	Array List of Sales Statuses.
`product_margin`	Array List of Margins.

Affiliate

Variable	Description
`allowCommission`	Allow Commission Values are `true` or `false`.
`affiliateConfig.ranMID`	ranMID
`affiliateConfig.taxRate`	Tax Rate
`affiliateConfig.discountType`	Discount Type
`affiliateConfig.tagType`	Tag Type
`affiliateConfig.includeStatus`	Include Status Values are `true` or `false`.
`affiliateConfig.removeOrderTax`	Remove Order Tax Values are `true` or `false`.
`affiliateConfig.removeTaxFromProducts`	Remove Tax From Products Values are `true` or `false`.
`affiliateConfig.removeTaxFromDiscount`	Remove Tax From Discount. Values are `true` or `false`.
`affiliateConfig.centValues`	Cent Values. Values are `true` or `false`.
`affiliateConfig.nonCentCurrencies`	Non cent currencies. Can accept an Array or a String containing a comma-separated list of currencies.

Display

Variable	Description
`displayConfig.rdMID`	rdMID
`displayConfig.domain`	Domain
`displayConfig.tagType`	Tag Type
`displayConfig.includeStatus`	Include Status
`displayConfig.allowCommission`	Allow Commission
`displayConfig.removeTaxFromProducts`	Remove Tax From Products Values are `true` or `false`.
`displayConfig.removeTaxFromDiscount`	Remove Tax From Discount Values are `true` or `false`.
`displayConfig.taxRate`	Tax Rate

Search

Variable	Description
`searchConfig.rsMID`	rsMID
`searchConfig.conversionType`	Conversion Type
`searchConfig.accountID`	Account ID
`searchConfig.clickID`	Click ID