Rakuten Advertising Tag Setup Guide

Tag Tips

Conversion fires when Order ID is set.
Affiliate functionality only available when Allow Commission is set to True.
Supports these E-Commerce extension parameters:
- Order ID (_corder )
- Sub Total (_csubtotal )
- Tax Amount (_ctax )
- Currency (_ccurrency )
- Promo Code (_cpromo )
- Customer ID (_ccustid )
- List of Product IDs (_cprod )
- List of Names (_cprodname )
- List of Quantities (_cquan )
- List of Prices (_cprice )
- List of Discounts (_cpdisc )

Tag Configuration

First, go to Tealium’s tag marketplace and add the Rakuten Marketing tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

Tracking Key
- Your site-specific Tracking Key issued by your Rakuten Marketing integration contact.
Rakuten Affiliate Merchant ID
- 4 or 5-digit Merchant ID.
Tax Rate
- Tax rate as a percentage value.
- For example, 20 for UK VAT
Rakuten Display Merchant ID
- 4-digit Merchant ID
Rakuten Search Merchant ID
- Search Config rsMID (rsMID )
Conversion Type
- Default value is sale, but can be set to anything.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.

The available categories are:

Standard

Variable	Description
`trackingKey`	Tracking Key
`siteSection`	Site Section
`allowCommission`	Allow Commission Values are `true` or `false`.
`conversionType`	Conversion Type
`customerStatus`	Customer Status
`discountAmount`	Discount Amount
`optionalData`	Optional Data

E-Commerce

Variable	Description
`order_id`	Order ID. Overrides `_corder` .
`order_subtotal`	Sub Total. Overrides `_csubtotal`.
`order_tax`	Tax Amount. Overrides `_ctax`.
`order_currency`	Currency Overrides `_ccurrency`.
`order_coupon_code`	Promo Code. Overrides `_cpromo`.
`order_consumed`	Consumed.
`order_shipped_country`	Order Shipped Country.
`order_status`	Order Status. Values are: Existing Returning New
`order_shipped`	Order Shipped.
`order_site_name`	Site Name.
`customer_id`	Customer ID. Overrides `_ccustid`.
`customer_score`	Customer Score.
`customer_country`	Customer Country. Overrides `_ccountry`. Used in place of `order_shipped_country` if `order_shipped_country` is not provided.
`product_id`	Array List of Product IDs. Used in place of `product_sku` if `product_sku` is not provided. Overrides `_cprod`.
`product_name`	Array List of Names. Overrides `_cprodname`.
`product_quantity`	Array List of Quantities. Overrides `_cquan` .
`product_sku`	Array List of SKUs Overrides `_csku`.
`product_unit_price`	Array List of Prices. Overrides `_cprice`.
`product_discount`	Array List of Discounts. Overrides `_cpdisc`.
`product_brand`	Array List of Brands. Overrides `_cbrand`.
`product_category`	Array List of Categories. Overrides `_ccat` .
`product_category_id`	Array List of Category IDs.
`product_coupon`	Array List of Coupons.
`product_is_clearance`	Array List of Clearance Statuses.
`product_is_sale`	Array List of Sales Statuses.
`product_margin`	Array List of Margins.

Affiliate

Variable	Description
`allowCommission`	Allow Commission Values are `true` or `false`.
`affiliateConfig.ranMID`	ranMID
`affiliateConfig.taxRate`	Tax Rate
`affiliateConfig.discountType`	Discount Type
`affiliateConfig.tagType`	Tag Type
`affiliateConfig.includeStatus`	Include Status Values are `true` or `false`.
`affiliateConfig.removeOrderTax`	Remove Order Tax Values are `true` or `false`.
`affiliateConfig.removeTaxFromProducts`	Remove Tax From Products Values are `true` or `false`.
`affiliateConfig.removeTaxFromDiscount`	Remove Tax From Discount. Values are `true` or `false`.
`affiliateConfig.centValues`	Cent Values. Values are `true` or `false`.
`affiliateConfig.nonCentCurrencies`	Non cent currencies. Can accept an Array or a String containing a comma-separated list of currencies.

Display

Variable	Description
`displayConfig.rdMID`	rdMID
`displayConfig.domain`	Domain
`displayConfig.tagType`	Tag Type
`displayConfig.includeStatus`	Include Status
`displayConfig.allowCommission`	Allow Commission
`displayConfig.removeTaxFromProducts`	Remove Tax From Products Values are `true` or `false`.
`displayConfig.removeTaxFromDiscount`	Remove Tax From Discount Values are `true` or `false`.
`displayConfig.taxRate`	Tax Rate

Search

Variable	escription
`searchConfig.rsMID`	rsMID
`searchConfig.conversionType`	Conversion Type
`searchConfig.accountID`	Account ID
`searchConfig.clickID`	Click ID